Case Study: How Jeeter Built a Scalable Foundation for Multi-State Growth with SilverLeaf

*Behind every cannabis success story is a system, a strategy, and a partner
who helped make it happen. In *Ganjapreneur’s *Case Study series, we read
from the operational playbooks of cannabis leaders, learning about the
tools and expertise they have implemented to grow their business. From
technology, to equipment, to consulting, these are real stories from real
operators who are building the future of cannabis.*
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As cannabis brands expand into new states, growth can become a double-edged
sword. Each market introduces new inventory systems, regulatory nuances,
compliance requirements, SKUs, financial constraints, and data silos. For
Dreamfields, parent company of Jeeter, one of the best-selling preroll
brands in America, maintaining growth while building a unified operational
backbone became a top priority.
*Finding the Right Foundation*

To support that level of growth, Jeeter turned to SilverLeaf, a cannabis
ERP solution from Velosio built on Microsoft Dynamics 365. The platform was
created with complex cultivation and manufacturing in mind, giving cannabis
operators a way to unify finance, production, compliance, and inventory,
and adapt as they expand into new markets.

To learn more about this partnership, *Ganjapreneur *connected with
Dreamfields’ National Director of Compliance, Adam Cintas. According to
Cintas, Jeeter has been using SilverLeaf as the foundation of its
operational strategy across markets for several years now, and more than a
software platform, he views it as a key partner in Dreamfields’ growth and
development.
*Built for the Realities of Cannabis Operations*

SilverLeaf was designed specifically for cultivation and manufacturing
teams that need more than spreadsheets and disconnected systems.

For Jeeter, it provided one connected platform to manage production,
compliance, and finance across multiple markets, all within the familiar
Microsoft ecosystem their teams already used.

What mattered most wasn’t the technology itself, but how easily it could
adapt. Regulations shift quickly, and every state runs differently.
SilverLeaf’s flexibility allowed Jeeter to adjust workflows and reporting
requirements without rebuilding their entire system, a capability that’s
become critical as they expand.
*Optimizing Across State Lines with People-Powered Growth*

For Jeeter, growth starts with people. Behind the brand’s success is a
culture built on empowerment and collaboration. With teams spread across
states, each operating under different regulations, Jeeter invests heavily
in employee development and cross-functional alignment to keep everyone
moving in the same direction. As Cintas puts it, “*Cohesive teams cultivate
influential brands*.”

But scaling a people-first company requires clarity. As operations
expanded, Jeeter needed accurate, connected data to maintain consistency
and compliance across markets. That’s what led them to SilverLeaf.

Today, SilverLeaf helps Jeeter keep production, compliance, and financial
data aligned across five states, while maintaining the flexibility to enter
new ones. There was a learning curve at first, as with any new system, but
Jeeter saw that process as an investment in long-term maturity.

Once teams got comfortable, the impact was clear. Decision-making became
data-driven at every level, not just in management. Employees who once
worked in silos began using shared insights to make faster, better-informed
decisions. Cintas says this shift has given everyone a clearer view of how
their work connects to the bigger picture.
*Navigating Regulatory Chaos: Switching From BioTrack to METRC on Short
Notice*

The partnership between Jeeter and SilverLeaf was put to the test just days
before Jeeter’s scheduled launch in New York. After months of preparation,
facility buildout, and system integration, the company was preparing to go
live when the state unexpectedly announced it was abandoning BioTrack as
its official track-and-trace platform due to their merger with METRC.

The transition sent shockwaves across the state’s licensed operators.
Systems built for BioTrack needed to be unraveled and rewritten. Operators
scrambled to re-enter inventory, reconfigure reporting systems, and
maintain compliance. Many companies delayed launch timelines.

Jeeter, however, was able to make a quick pivot due to their partnership
with SilverLeaf. In a matter of days, SilverLeaf engineers reconfigured
Jeeter’s digital workflows in a “mock” METRC-like environment to adhere to
New York’s regulations, anticipating that they would eventually need to
integrate with METRC. At one point during the process, Cintas says, a
SilverLeaf rep even contacted METRC leadership directly to escalate support
so they could maintain their launch deadline. This level of involvement
went beyond typical vendor assistance: for Jeeter, it confirmed SilverLeaf
operated more like a business partner than a SaaS platform.
*Looking Ahead*

Jeeter’s growth shows no signs of slowing, but growth without structure
leads to burnout. The company chose to build on a foundation of
standardization, data integrity, and responsive technology that can scale
with them. SilverLeaf provided the long-term framework to make that
possible.

As the cannabis market continues to evolve, interoperability and strategic
insight will define which brands thrive across multiple states. Companies
that build smart now will win later. That’s the philosophy behind Jeeter’s
approach, and, as Cintas explains, it’s why they see SilverLeaf as an
extension of their business, not just a software provider.

*Want to see how SilverLeaf can do the same for your business?*

*➔* Talk to a Cannabis ERP Expert