EXCLUSIVE: In Major Move, Mike Tyson Takes Over As CEO of Industry Giant Tyson 2.0

In a move that’s set to shake the cannabis industry, *Cannabis Now* has
exclusively confirmed that Mike Tyson has taken over as CEO of Tyson 2.0
and its parent company Carma Holdings, the impactful cannabis company
co-founded by the boxing legend. While specific details about the
transition are scarce following a social media post earlier today on
Tyson’s official Instagram account, this move has placed Tyson in the top
leadership role at the company. Tyson 2.0 has been an extraordinarily major
player in the cannabis industry since its launch, capitalizing on the
boxing icon’s expertise and advocacy for the plant.

“Carma Holdings and Tyson 2.0 have reached a pivotal inflection point as it
continues to cement its place as a market leader in the cannabis
community,” a senior official with Tyson 2.0 told *Cannabis Now*
exclusively. “Mike Tyson stepping in as CEO confirms the brand’s unwavering
commitment to authenticity and longevity, something the industry has been
starved of in recent years. We’re beyond thrilled as a company to have The
Champ at the helm.”

Tyson 2.0 was launched in response to the challenges faced by the boxing
icon’s earlier cannabis venture, Tyson Ranch, which reportedly failed due
to management issues and a lack of cannabis expertise.

As of this reporting, there’s no official indication what role, if any,
Adam Wilks, who has served as CEO, has at Tyson 2.0.

*Mike Tyson: The Businessman, The Fighter*

Tyson, of course mostly known for his remarkable boxing career, has
become—undeniably—a leading player in the cannabis industry after initially
entering the space with his less than successful initial foray, Tyson
Ranch. However, the former heavyweight champion’s partnership with Wilks
led to the wildly successful launch of Tyson 2.0. For his part, Tyson
himself has been quite public about what he believes are the benefits of
cannabis, using it for both physical and mental relief.
*The Marketplace*

As is widely known, the cannabis market is still rapidly growing, with
expectations of becoming a multibillion-dollar industry. However, it
continues to face challenges including regulatory hurdles and market
volatility. Despite these ever-present potential hurdles, companies such as
Tyson 2.0 are aggressively innovating and expanding, with a focus on
product diversity and brand authenticity.

As Tyson takes over as CEO, it means the cannabis powerhouse will usher in
new dimensions to the company’s leadership and strategy and strive to
leverage the superstar’s personal brand and advocacy for cannabis to
further explode the business. This move will assuredly not only impact
Tyson 2.0 but also redefine how celebrity-backed cannabis companies operate
within the still nascent industry.

The post EXCLUSIVE: In Major Move, Mike Tyson Takes Over As CEO of Industry
Giant Tyson 2.0 appeared first on Cannabis Now.