New Survey Reveals NY Cannabis Consumers Prioritize Price, Effects

*HOOSICK FALLS, NY* — A new survey from Jaunty reveals what New York
consumers really want from their cannabis products.

Key findings include:

- 60% of respondents were frequent cannabis users, consuming multiple
times per week.
- When it comes to purchasing decisions, more than a quarter of
respondents (28%) said price is the leading factor in their cannabis
purchasing decisions, followed closely by effects like sleep, energy, and
mood (26.8%) and convenience (23%).
- In terms of product preferences, edibles were the most popular product
category, with more than 40% saying they consume edibles more than any
other category; vapes (21.8%) and flower (17%) followed.
- When it comes to cannabis oil products, consumers prefer distillate
(23.6%) and live resin (19.4%), as opposed to live rosin (8.6 %).

“As a producer of cannabis oil products that aim to be affordable,
functional and of course, high quality, this survey has been especially
illuminating,” said Nicolas Guarino, CEO and Co-Founder of Jaunty, which
makes the state’s best-selling vape brand (according to Headset data).
“It’s clear that most New York consumers want economically priced,
approachable options that taste great with predictable effects. These are
reasonable purchasing goals and at Jaunty, we pride ourselves on fulfilling
these.”

Jaunty is currently the only brand in New York State that sells all of the
primary oil types available: distillate, live resin, and the ultra-premium
live rosin coveted by a small but mighty contingent of connoisseurs. This
summer, Jaunty is releasing its Live Resin Vapes in licensed dispensaries
across New York featuring full-spectrum extractions of terpene-rich oil
with robust flavors and authentic true-to-strain effects.

The survey also focused on consumer knowledge and their trust in products
sold in licensed dispensaries. These results indicate a savvy and
discerning consumer base, with more than 37% responding they are “very
confident” that products sold in licensed dispensaries are thoroughly
tested and contaminant-free, but the majority expressed at least some
doubts in the cannabis purchased from New York’s licensed market.

Additional noteworthy results included:

- Nearly 1 in 3 consumers say that brands label their products in an
unclear fashion or inconsistently.
- The majority reported understanding the difference between the three
main cannabis oil types (distillate, live resin and live rosin).

“New York is home to some of the most knowledgeable and astute consumer
bases around, and cannabis consumers are no different,” said Guarino. “This
survey should show cannabis brands that our customers are doing the work
and not just making surface level purchasing decisions. They are seeking
seamless access to safe products that are affordable, clearly labeled and
deliver on their desired effects.”
Survey Methodology

Jaunty commissioned SurveyMonkey to conduct a survey of 500 anonymous adult
cannabis consumers located in New York State. The survey was conducted in
May 2025.
About Jaunty

As a GMP-certified 100% New York company working in cannabis extraction
since 2017, Jaunty has been producing and distributing solventless hash,
live resin, and distillate cannabis products in its mission to close the
gap between flower and oil. With state-of-the-art manufacturing facilities
in Hoosick Falls, NY, Jaunty is one of New York’s leading companies
licensed for all adult-use cannabis supply chain activities outside of
retail, including cultivation, processing, manufacturing, and distribution.
They produce and distribute one of New York’s best-selling cannabis vape
brands, available in all of the state’s licensed dispensaries, and their
product portfolio also features gummies, concentrates, and disposable vapes.