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A ballot initiative in Arizona, led by Sean Noble and funded by the group Smart Approaches to Marijuana, seeks to end retail cannabis sales, though personal possession and cultivation would remain legal. Noble argues the 2020 voter-approved law has not fulfilled promises regarding marketing to children and THC levels, but the National Organization for the Reform of Marijuana Laws (NORML) criticizes the effort as a misguided attempt to push consumers back to the underground market. The petition requires 255,949 signatures by July 2 to qualify for the ballot.

Arizona Campaign Seeks to End Retail Cannabis Sales 

Jan 6, 2026

TG Branfalt

Ganjapreneur



A ballot initiative in Arizona seeks to end retail cannabis sales in the
state, Capitol Media Services reports. The effort, led by Sean Noble,
president of the political strategy firm American Encore, would still allow
personal possession and cultivation of cannabis and maintain the parts of
the law that allow expunging of cannabis related criminal records.

Noble told Capitol Media Services that the 2020 voter-approved
adult-use referendum has not lived up to its promise.

“They said, ‘We’re not going to be marketing to children, we’re not going
to be making this easy, we’re not going to be making THC levels super
extreme.’” — Noble to Capitol News Service

The petition, which was filed this month, will require 255,949 valid
signatures by July 2. Noble said the campaign is being funded in part by
Smart Approaches to Marijuana, a national group opposed to loosened
cannabis laws.

Morgan Fox, political director for the National Organization for the Reform
of Marijuana Laws, told Capitol News Service that anti-cannabis groups
“failed to make the case for continuing to criminalize cannabis consumers
in Arizona and other states where voters had a choice in the matter.”

“Now they are trying to mislead voters into thinking that recriminalizing
responsible behaviors and pushing consumers back to the underground market
will somehow improve public health and safety,” he told Capitol News
Service. “It’s shameful, disrespectful to voters and woefully misguided.”

Noble helped find the 2016 opposition campaign against the campaign to
legalize cannabis for adult use. In 2016, voters rejected the proposal by
a 51-49 margin. Voters would ultimately approve the reforms four years
later.

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