Multistate operator Ascend Wellness Holdings Inc. (AWH) partnered with Mister Jones LLC to open one of New Jersey's first dispensaries in Little Falls Township under a new state law supporting diversely owned cannabis businesses. AWH is providing comprehensive support, including funding, product flow, and technical assistance, for the Mister Jones dispensary which is expected to open on December 19.

Ascend, Mister Jones Partner to Open NJ Equity Dispensary

Dec 11, 2025

Mg Magazine Newswire

MG Magazine

*LITTLE FALLS TOWNSHIP, NJ* — Multistate operator Ascend Wellness Holdings
Inc. and Mister Jones LLC, founded by longtime adult-use cannabis advocate
Lerone Jones, partnered to open one of the first dispensaries in New Jersey
under a new state law that facilitates expanded investment opportunities
for diversely owned businesses in the cannabis industry.

AWH will provide comprehensive support to fund the retail space and upfront
capital, ensure a steady product flow, including the company’s product
portfolio, and provide technical assistance to deliver backend operational
support.

Lerone Jones previously worked as the floor supervisor at Ascend Montclair,
where he received mentorship and developed operational experience in the
cannabis industry. His first company, Green Garden Advisors, actively
advocated for adult-use cannabis in New Jersey at both the state and local
levels. In 2017, he was invited to Las Vegas along with senators,
assemblymen, and potential operators from New Jersey to study Nevada’s
legal adult-use cannabis model.

The Mister Jones dispensary is expected to open December 19 in Little Falls
Township.