Curio Wellness Appoints Matt O’Neal Regional President, Midwest

*TOWSON, Md.* — Curio Wellness named Matt O’Neal regional president,
Midwest. In the newly created role, O’Neal will serve as the senior sales
executive responsible for Curio’s Midwest region, with end-to-end ownership
of commercial performance and wholesale partnerships.

O’Neal’s promotion to the position follows what the company called “his
instrumental role” in establishing and scaling Curio’s presence in
Missouri. His leadership style combines strategic perspective with hands-on
execution, the company noted.

O’Neal will report to Chief Operating Officer Brad Friedlander, who
recently assumed expanded leadership of Curio’s sales organization. Curio
has also initiated a search for a regional president, Mid-Atlantic, who
will be based in Maryland.