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Joe Bayern will use his experience to lead MM Brands through federal cannabis rescheduling with a 'Day 2' strategy focused on building brands rather than canopies.

Joe Bayern’s ‘Day 2’ cannabis strategy: Build brands, not canopies

Jan 22, 2026

Margaret Jackson

MJbizDaily



Bayern will use a “culmination" of his experience to lead MM Brands as
federal cannabis rescheduling unfolds.

Joe Bayern’s ‘Day 2’ cannabis strategy: Build brands, not canopies is a
post from: MJBizDaily: Financial, Legal & Cannabusiness news for cannabis
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