Report: U.S. Cannabis Sales Reached $30.1 Billion in 2024

U.S. cannabis sales grew to over $30.1 billion in 2024 — a 4.5%
year-over-year increase — according to the third annual Vangst Jobs Report
produced in partnership with Whitney Economics.

Cannabis employment fell slightly in 2024; the industry supports an
estimated 425,002 full-time roles after dropping 15,443 positions in 2024,
a 3.4% decrease from the previous year, according to the report. The
biggest job growth occurred in emerging markets, including New York,
Mississippi, and Ohio, and the report forecasts the cannabis industry to
grow by another 13.1% in 2025, reaching $34 billion.

Karson Humiston, Vangst Founder and CEO, said the changes reflect a shift
toward “operational discipline” in the industry.

“This recalibration reflects a maturing industry focused on sustainability
and efficiency. Despite a slight decline in jobs, cannabis remains one of
the nation’s leading employment sectors — with over 425,000 full-time roles
and revenue projected to grow more than 13% in 2025, the industry is still
a powerful economic engine.” — Humiston, in a press release

Beau Whitney, the Chief Economist at Whitney Economics, said cannabis
companies “are adopting more disciplined hiring models and staying
resilient through challenging conditions.

“With $30.1 billion in retail sales and major job growth in new markets
like New York and Ohio, the long-term outlook for cannabis remains
incredibly strong,” Whitney said in a statement.