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Vireo Growth Inc. has licensed the right to manufacture and distribute Curio Wellness’s Best Self Collection in New York, including topicals, tablets, chews, and vapes. This partnership allows Curio to expand into a new market without significant investment, while Vireo enhances its portfolio with high-demand products. The first Curio-branded products are expected to launch in Q4 2025. Both companies are committed to quality and customer satisfaction.

Vireo Growth, Curio Wellness Partner on NY Manufacturing, Distribution

Jul 7, 2025

Mg Magazine Newswire

MG Magazine



*CHICAGO and MINNEAPOLIS —* Multistate operator Vireo Growth Inc. licensed
the right to manufacture and distribute Curio Wellness’s Best Self
Collection in New York. The portfolio includes topicals, tablets, chews and
vapes. This capital-light growth model allows Curio to expand into one of
the most promising markets in the country without the need for significant
new investment, while Vireo enhances its portfolio with proven, high-demand
offerings.

“We’re excited to bring Curio’s high-quality products to New York through
this partnership,” said John Mazarakis, Chief Executive Officer of Vireo.
“It’s a strong strategic fit that supports our focus on efficient growth
and delivering premium offerings to our customers.”

Curio’s products have earned national recognition for both quality and
consistency and are manufactured in compliance with Good Manufacturing
Practices (GMP).

“This partnership is an exciting next step for our brand,” said Michael
Bronfein, Chief Executive Officer of Curio Wellness. “Vireo has a strong
track record in the New York market, and we’re confident they are the right
partner to uphold the integrity of our products and deliver them to a
broader audience.”

The first Curio-branded products are expected to launch in licensed New
York dispensaries in Q4 2025.
About Curio Wellness

Curio Wellness is a cGMP-certified, vertically integrated cannabis company
dedicated to developing, producing, and distributing innovative health and
wellness products. Through science, integrity, and wellness-centered
design, Curio empowers patients and adult-use consumers with trusted
products that fit into a lifestyle of intention and care.
About Vireo Growth Inc.

Vireo was founded in 2014 as a medical cannabis pioneer. Vireo operates
with a long-term mindset, a bias for action, and an unapologetic commitment
to its customers, employees, shareholders, industry collaborators, and the
communities it calls home.

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