Wyld Acquires Grön

*PORTLAND, Ore.* — Cannabis edibles brand Wyld acquired women-led edibles
maker Grön. Details of the transaction, which remains subject to regulatory
approval, were not disclosed.

This combination of Wyld and Grön brings together two leaders with shared
roots in the $4.8-billion edibles category. Designed to strengthen both
brands, the acquisition provides Grön with additional resources to reach
more consumers across several markets that Wyld is currently operating in
while allowing Grön’s core business to continue operating.

Rather than changing what already works, the acquisition strengthens the
infrastructure behind two brands consumers already know. Each brand will
remain authentic to its own identity while collectively offering retailers
and consumers more ways to meet diverse preferences and occasions. There
are no plans to change products, formulations, or brand identities, and no
plans to introduce co-branded or “a Wyld company” packaging.

Wyld is currently available across 16 U.S. states and Canada, and found in
approximately 7,500 retail locations throughout the regulated cannabis
market. Grön currently has 75 different products available across 9 U.S.
states and Canada and available in close to 4,500 retail locations. The
combined organization will include approximately 1,400 employees, with
roughly 1,100 team members at Wyld and 300 at Grön. Grön will continue to
be brand-led, with its existing team guiding brand strategy, product
innovation, and creative direction.

Wyld was represented in the deal by Joseph Bailey of Perkins Coie, and Grön
was represented by Bryan Meltzer and Anan Kahari of Feuerstein Kulick.