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Major alcohol retailers have formed the Beverage Alcohol Merchants Coalition (BAMCO) to urge Congress to delay a federal law recriminalizing hemp-derived THC products, calling for the passage of the Hemp Planting Predictability Act to grant a two-year reprieve and allow time to apply the existing three-tier alcohol regulatory system to hemp beverages. BAMCO advocates for a regulated approach, including limiting sales to adults over 21, mandated testing, and responsible marketing, rather than an outright prohibition of the products.

Alcohol Retailers Urge Delay on Hemp THC Ban Until Regulations Ready

Jan 22, 2026

Source:

Tom Angell

Marijuana Moment

Major alcohol retailers are stepping up to save your favorite hemp-infused beverages from a looming federal ban. Giants like Total Wine and BevMo! have launched a new coalition called BAMCO to fight back against recent legislation that would essentially recriminalize hemp-derived THC products this November. They aren't just looking for a delay; they want to bring hemp drinks into the same regulated "three-tier" system used for beer and wine. By pushing for the Hemp Planting Predictability Act, these retailers hope to secure a two-year window to establish smart rules, like 21+ age limits and mandatory lab testing, rather than seeing these products disappear from shelves entirely.

This is a massive win for the community because it brings serious corporate muscle to the fight for cannabis accessibility. For regular tokers, this means the refreshing THC seltzers you’ve grown to love might stick around, backed by the same safety standards we expect from any other legal adult beverage. It’s a clear sign that the mainstream world is finally waking up to the fact that regulation, not prohibition, is the path forward.

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