Ascend Launches Refreshed E-Commerce Ecosystem

*NEW YORK –* Ascend Wellness Holdings Inc., a multi-state, vertically
integrated cannabis operator, launched a completely reimagined e-commerce
platform. The new ecosystem is designed to deliver an improved customer
experience including an all new, fully revamped loyalty program, the
Ascenders Club. The loyalty program features a four-tiered system designed
to reward and engage customers through personalized perks, seamless digital
integration, and benefits across all retail channels.

Ascenders Club will simplify and enhance the customer experience with
greater value per reward, improved point accrual, and unified redemption
across locations. Structured into four tiers — Blue, Gold, Platinum, and
the exclusive Legends Club — the program features elevated perks at each
level, including special offers, birthday gifts, launch discounts, and
priority access to new drops.

Ascenders Club is powered by full-stack Dutchie integration and a new
Ascend Dispensary App. These upgrades enable a frictionless shopping
experience where customers can browse, track rewards, and pay directly
through the app using Ascend Pay, a secure, cashless digital wallet
solution.

Highlights of the new program and tech stack include:

- Full eCommerce Rollout: This platform delivers a faster, frictionless
shopping experience, featuring an AI-powered recommendation engine to
personalize product discovery.
- Ascend Pay: A new payment solution empowering customers to shop and
pay online seamlessly — no wallet needed and no waiting in-store, enabling
faster and more convenient pickups.
- New Shopping App with Integrated Loyalty: Customers can browse, shop,
earn and redeem loyalty points, and pay — all in a single, intuitive
interface designed to deepen engagement and strengthen brand connection.
- Revamped Loyalty Program: A four-tiered program that incentivizes
spend, boosts retention, and sets a new benchmark for customer loyalty in
cannabis retail.
- Legends Club: An invite-only loyalty segment that recognizes and
rewards Ascend’s most valued customers with unmatched benefits and
personalized experiences.

“We completely redesigned our full tech stack and the Ascenders Club to
meet our customers where they are — online, on-the-go, and ready for more
value and personalization,” said Sam Brill, CEO of AWH. “This launch
represents a complete transformation of our customer experience, combining
a sleek new app, real-time reward tracking, and meaningful perks at every
level. We see it as a critical step forward for cannabis retail.”

The Ascenders Club launched July 15, with existing customers automatically
enrolled into their respective tiers based on purchase history. New
customers may join via web, in store or through the new Ascend Dispensary
App, available on the App Store.
About Ascend Wellness Holdings Inc.

AWH is a vertically integrated operator with assets in Illinois, Maryland,
Massachusetts, Michigan, New Jersey, Ohio, and Pennsylvania. AWH owns and
operates cultivation facilities growing award-winning strains and producing
a curated selection of products for retail and wholesale customers. AWH
produces and distributes its in-house Simply Herb, Ozone, Ozone Reserve,
High Wired, Effin’, Common Goods, and Royale branded products.