Chicago’s United Center is First Major U.S. Venue to Offer THC Drinks  

Chicago’s United Center has entered into a multi-year partnership
with cannabis brands Señorita and RYTHM to bring hemp-derived THC drinks to
the venue. The deal is the first in the U.S. between a major arena and a
cannabis brand to offer THC beverages to concert and live event attendees.

The beverages will be available at grab-and-go stations, venue bars, and a
dedicated Señorita mobile branded bar.

In a statement, Ben Kovler, RYTHM, Inc. chairman and interim CEO, called
the partnership “a major milestone for the city of Chicago,” adding that
the company is “proud to partner with the United Center to offer Illinois’
leading THC beverages.”

“Bringing Señorita and RYTHM to the United Center reflects a simple truth:
consumers want non-alcoholic options, and leading venues are responding.
The United Center is one of the world’s premier venues and continues to set
the standard for live entertainment with the introduction of these modern,
responsible options.” — Kovler in a press release

The partnership will launch next month with special giveaways and
non-infused samples at two shows: The New Edition Way Tour with New
Edition, Boyz II Men, and Toni Braxton on February 4, and the Life Is a
Highway Tour with Rascal Flatts, Lauren Alaina, and Chris Lane on February
6.

Joe Myhra, United Center chief operating officer, in a statement called the
partnership “a natural fit for the United Center experience” as the venue
continues “to evolve offerings” for United Center guests.

The initial lineup will include four 5-milligram options, including Lime
Jalapeño Margarita, Mango Margarita, and Grapefruit Paloma.