DEA Promotes Anti-Marijuana PSA Contest Inviting Students To Warn Peers About THC Dangers On 4/20

The Drug Enforcement Administration (DEA) is teaming up with an
anti-marijuana group to promote a public service announcement contest
pegged to 4/20, inviting high school students to submit videos about why
the use of cannabis “is harmful for the developing brain, mental health,
and your life!”

“The contest is an opportunity for high schools to demonstrate how students
are working to prevent cannabis misuse at their school and to encourage
their peers to abstain,” a notice about the contest organized by Johnny’s
Ambassadors says.

As with past PSA initiatives from the group, it made clear that videos
submitted for consideration should “NOT IMITATE THE USE OF THC/MARIJUANA OR
PARAPHERNALIA OF ANY KIND, EVEN AS A JOKE.”

“Any content which suggests, depicts, imitates, or promotes the possession
or consumption of any THC product is prohibited,” it says, adding that, “No
swearing or defamatory language allowed.”

In general, the videos for the contest—which opened late last month and
closes on April 13—are meant to be educational, aimed at informing fellow
students about “why young people shouldn’t use THC products (vapes, dabs,
weed, edibles, gummies).” Personal stories about people being impacted by
THC use are also welcome.

The group provided samples of the kind of content they’re looking for,
including PSAs on “why THC impacts athletic performance on a team,”
debunking a “commonly-held but incorrect myth about THC and “startling”
statistics about cannabis use.

The first place winner will receive $500, second place gets $250 and third
place gets $100. The winners will be announced on Instagram on April 20,
the marijuana holiday that the anti-legalization group has designated as
“Anti-420 Day.”

DEA is promoting the effort through its Just Think Twice and Get Smart
About Drugs projects.

Last year, DEA separately promoted an “Anti-420 Day” campaign that similarly
recruited students to send short videos warning their peers about marijuana
use.

The agency has developed a reputation for its awkward messaging and
educational materials around youth drug use.

For example, in 2023, DEA advised young people that, rather than doing
drugs, they should focus on becoming Instagram influencers. The agency
promoted tips on how to get a “natural high” as an alternative to drugs,
sharing what it said were “7 Better Highs” such as becoming famous on
Instagram, playing video games and going to a pet store to look at animals.

DEA is also known for its attempts to decode emojis that it claims are used
to buy drugs.

Meanwhile, President Donald Trump’s first pick for attorney general in his
second term, former Rep. Matt Gaetz (R-FL), recent said that he’s been
advised that DEA is actively drafting a rule to complete the process of
rescheduling marijuana “ASAP.”

It’s been over a month since Trump directed Attorney General Pam Bondi to
expeditiously finalize that process of moving cannabis from Schedule I to
Schedule III of the Controlled Substances Act (CSA). Gaetz says he has it
on authority that DEA is taking steps to see that through.

However, a Justice Department spokesperson told Marijuana Moment last week
that the agency has “no update or comments” on the rescheduling matter.

The post DEA Promotes Anti-Marijuana PSA Contest Inviting Students To Warn
Peers About THC Dangers On 4/20 appeared first on Marijuana Moment.