Companies producing intoxicating hemp beverages report increased sales leading up to and throughout January, indicating that "Dry January" boosts THC beverage sales, an effect MJBizDaily suggests is felt year-round.

Dry January boosts THC beverage sales, but effect is felt year-round

Feb 2, 2026

Margaret Jackson

MJbizDaily

Companies that make intoxicating hemp beverages say they see a bump in
sales leading up to and throughout January.

Dry January boosts THC beverage sales, but effect is felt year-round is a
post from: MJBizDaily: Financial, Legal & Cannabusiness news for cannabis
entrepreneurs

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