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Freedom Grow, a 501(c)(3) nonprofit supporting cannabis prisoners, is expanding its impact under new leadership from Bill and Jeff Levers. The organization is scaling its mission through strategic partnerships, industry events, and retail initiatives like point-of-sale round-up programs and the Commissary Connects Program to integrate advocacy into the legal cannabis market.

Freedom Grow Steps Up Its Game to Support Cannabis Prisoners Coast to Coast

May 14, 2026

Source:

Green Press Collective

Ganjapreneur

While many of us enjoy the convenience of legal dispensaries and high-quality flower, it’s easy to forget that thousands of people are still sitting in prison cells for the very same plant. Freedom Grow, a grassroots nonprofit run entirely by volunteers, has been a lifeline for these individuals, and they are now stepping up their game in a big way. With fresh leadership from Bill and Jeff Levers—the well-known duo behind Beard Bros Pharms—the organization is evolving from a support group into a powerhouse for nationwide community activation.

The mission has always been about heart, specifically through their Wish Program, which helps provide incarcerated folks with basic necessities like books, commissary funds, and family outreach. However, the new vision is to weave this advocacy directly into the fabric of the modern cannabis industry. By teaming up with major events and retail platforms, they are making it simpler for every enthusiast to pitch in.

One of the coolest updates is their integration with Dutchie, a platform used by thousands of shops. This allows dispensaries to easily set up "round-up" programs at the register. It means the next time you’re grabbing a fresh eighth or some gummies, you can simply round up your change to support those still caught in the legal system. It’s a small, practical gesture for us, but it creates a massive impact for families navigating the hardships of incarceration.

They are also launching the Commissary Connects Program, giving brands a direct way to sponsor incarcerated individuals. For the regular user, this is a great chance to vote with your wallet. Look for brands and shops that partner with Freedom Grow—it’s a clear sign they care about the roots of this movement. Legalization is a beautiful thing, but as the team at Freedom Grow reminds us, it isn’t truly finished until everyone is home. Next time you’re at the counter, ask if they support Freedom Grow and help bridge the gap between profit and justice.

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