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Frontier Risk Launches First On-Premise Insurance Program for THC Beverages
Jun 19, 2025
Staff
MG Magazine
*ROWAYTON, Conn. —* Frontier Risk, a specialty insurance company focused on
emerging markets, launched what it believes is the first on-premise
insurance program designed specifically for venues and live events offering
hemp-derived THC beverages.
Closing a Critical Protection Gap
Low-dose THC beverages are quickly becoming a popular alcohol alternative,
yet most general and liquor liability policies do not address the unique
exposures associated with their on-premise service. From bars and
restaurants to stadiums and festivals, hospitality businesses have been
unable to find adequate coverage.
Frontier Risk’s new program offers tailored protection to meet this growing
need.
“Hospitality leaders are eager to innovate and meet consumer demand, but
they can’t afford uncertainty around on-premise THC beverage service,” said
Peter Berg, Chief Development Officer at Frontier Risk. “Our program
empowers venues and event operators to deliver exceptional guest
experiences while managing risk responsibly.”
The coverage integrates with existing general and liquor liability
programs, and higher limits are available for larger or high-traffic venues.
Integrated Risk-Management Support
Each policy comes with Frontier Risk’s built-in risk management toolkit,
including:
- Recommended signage
- Impairment mitigation protocols
- Staff training guidelines
Policyholders also gain access to a quarterly report on market trends,
claims scenarios, and underwriting developments in the THC beverage space.
Serving the Future of Social Drinking
As hemp-derived THC beverages become mainstream at social gatherings,
hospitality venues need modern protection. Frontier Risk’s dedicated
program allows operators to meet evolving guest preferences while managing
liability with confidence.