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The Hemp Beverage Alliance (HBA) will hold its expo in Atlanta, GA from July 9–11. The expo is an executive-level trade event and conference focused on the rapidly growing hemp beverage industry. The HBA's mission is to create a safe and thriving industry through education, advocacy, best practices, and partnership.

Hemp Beverage Alliance Hosting Hemp Beverage Expo July 9–11 in Atlanta

Jun 30, 2025

Mg Magazine Newswire

MG Magazine



*ATLANTA – *The Hemp Beverage Alliance (HBA), a trade association for the
hemp beverage industry with more than 325 members in the U.S., Canada, and
the United Kingdom, will hold its expo July 9–11 at the Omni Hotel in
Atlanta, GA.

“It is remarkable how quickly the category continues to grow,
further demonstrating the excitement for hemp beverages and the desire for
strong regulatory frameworks to guide the industry,” said Christopher
Lackner, president of the alliance. “Retail buyers and distributors
shouldn’t miss the opportunity to experience the Expo and meet with other
leaders in the industry.”

The Hemp Beverage Expo is an executive-level trade event and conference
focused exclusively on the hemp beverage industry. Hemp beverages are among
the fastest growing categories in the beverage industry, offering new
revenue streams for distributors, retailers and municipalities alike while
providing adult consumers additional choices in their beverage options.

Produced in partnership with Jage Media, the expo offers an opportunity to
connect with industry leaders from across the country, explore emerging
trends, and gain insight into the future of this fast-growing market. With
more than 45 speakers, the conference is designed to provide networking and
peer-to-peer learning for leaders in the growing hemp beverage industry.
About Hemp Beverage Alliance

The mission of the Hemp Beverage Alliance is to create a safe and thriving
industry through education, advocacy, best practices and partnership. We
achieve this by providing consumers, retailers, and distributors with the
information they need to better understand the industry; developing best
practices to create consistency in labeling and manufacturing; working with
elected officials and regulators to encourage common-sense regulation; and
collaborating with cannabis and alcohol industries to create a marketplace
that benefits everyone.

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