Cannabis businesses are discovering that consumers' actual purchasing habits don't always match their stated preferences, particularly regarding independent operators versus multi-state organizations (MSOs). This finding comes from a post by MJBizDaily.

Independent cannabis operators versus MSOs? Consumers don’t walk the talk

Jun 30, 2025

Source:

Margaret Jackson

MJbizDaily

As cannabis businesses strive to establish brand loyalty, they’re learning
that consumer purchasing habits don’t always align with stated preferences.

Independent cannabis operators versus MSOs? Consumers don’t walk the talk
is a post from: MJBizDaily: Financial, Legal & Cannabusiness news for
cannabis entrepreneurs

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