A survey by Consumer Research Around Cannabis/The Media Audit indicates that many of today's cannabis consumers are "middle American" adults, employed, own homes, vote, and are involved in their communities, challenging the "lazy stoner" stereotype. Even in Iowa, where recreational cannabis is illegal, 16.2% of adults in Des Moines reported recent use or purchase. Research from Jonathan Caulkins shows a significant increase in daily cannabis use from 1992-2023, with these users accounting for 80% of recreational sales. The male/female use gap is also decreasing with legalization. In Des Moines, millennials and Gen Xers make up the largest groups of cannabis consumers, and many are working and civically engaged, with a high percentage of Gen Xers who are cannabis consumers voting in elections. This suggests a potential shift in public support for legalization in Iowa.

Iowa Survey Shows Cannabis Users Are Active and Engaged Citizens

Jul 6, 2025

Source:

Marijuana Moment

Forget the outdated "lazy stoner" trope; today’s cannabis fans in Iowa and beyond are active, tax-paying, and civically engaged. A recent survey by Consumer Research Around Cannabis reveals that even in states like Iowa, where recreational use remains illegal, over 16% of adults in Des Moines have recently purchased or used cannabis. These aren't just party kids—they are primarily employed Millennials and Gen Xers, many of whom are homeowners and regular voters. In fact, over half of the Gen X cannabis users in the area show up at the polls, proving that the community is a significant political force.

As the gender gap in usage narrows and daily consumption rises, it’s clear that cannabis is a mainstream part of American life. This data is vital for the community because it arms advocates with proof that tokers are responsible, influential neighbors. When regular users show up as active citizens, it becomes much harder for lawmakers to ignore the demand for legalization. Showing that we’re a productive part of the economy and electorate is exactly how we’ll finally push reform across the finish line.