Jeff Adams & Joseph Bancheri: Decontaminating Cannabis with X-Ray Technology

When cannabis fails a microbial test, the consequences can be costly—lost
product, damaged reputations, and in some cases, a total recall. But what
if the entire process could be de-risked? In this episode, Jeff Adams,
founder and managing director of XR Pure, and national sales manager Joseph
Bancheri join TG Branfalt for a conversation about how their x-ray-based
decontamination tech is offering a clean, consistent solution for
cultivators. With deep roots in x-ray engineering and cannabis sales
respectively, they make a compelling case for proactive remediation as a
standard step in cannabis operations. Listen to the episode below or
wherever you get your podcasts, or scroll down for the transcript!
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Listen to the episode:

Ganjapreneur · Jeff Adams & Joseph Bancheri: Decontaminating Cannabis with
X-Ray Technology
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Read the transcript:

*Editor’s note: this transcript was generated automatically and may contain
errors.*

TG Branfalt:

Hey there, I’m your host, TG Branfalt, and this is the Ganjapreneur.com
podcast where we try to bring you actionable information and normalized
cannabis through the stories of ganjapreneurs, activists and industry
stakeholders. Today I’m joined by Jeff Adams, founder and managing
director, and Joseph Bancheri, national sales manager for Las Vegas, Nevada
based XR Pure, which recently launched the XR 16, capable of eliminating
mold, mildew, bacteria, and other harmful pathogens on cannabis flower. How
you doing this morning guys?

Jeff Adams:

Doing great, TG. Thanks for having us. Appreciate it.

Joseph Bancheri:

Doing well, thank you.

TG Branfalt:

It’s really going to be an interesting episode. This is a technology that I
am not that familiar with, which doesn’t happen that frequently anymore.
But before we get into the tech, tell me about yourselves, your background,
and how you ended up working in the cannabis space.

Jeff Adams:

If it’s okay, I’ll go first. This is Jeff. I came into this from the
technology side. I’ve been working at an x-ray component manufacturing
company for the last 20 years, so I spent a lot of my career in X-ray and
over time we do many different applications and we found out that there is
an application for sterilization of cannabis. And as I dug into that, I
found that basically we believe that we could build a better mousetrap than
what was already out there. Our technology was very applicable to what was
needed in that space. And so I got busy figuring out what is it going to
take, would the machine look like? And that culminated in XR Pure.

TG Branfalt:

How about you, Joe?

Joseph Bancheri:

Yeah, myself, I’ve been a cannabis advocate for over 20 years. I started in
the legal industry with technology background as well with environmental
controls. Then I moved over to the THC side. I was a natural brand manager
for a cannabis brand and also sold and then moved to other brands here in
Nevada. I was a wholesale director at a facility here in Vegas, and we had
a big problem with our remediation unit, and I met Jeff at MJ biz when
they, they’re checking everything out and I said, Hey dude, come check this
thing out and make something better, and when you do let me know and I’ll
be on board and here.

TG Branfalt:

So tell me about the science behind this tech. What were the previous
applications and what are the applications in the cannabis industry?

Jeff Adams:

Sure, I’ll take that one. X-ray has been used for sterilization for a long
time. This is not a new idea. It is a little bit of a new application in
cannabis, but since the forties and fifties, x-ray has been used for
sterilization, food sterilization, medical device sterilization, many other
kinds of things. And so that part of it is not new. The cool part with
cannabis is that x-rays kind of uniquely qualified or applicable to
decontaminating cannabis. And when I say that by killing microbes on
cannabis without affecting the integrity of the flower without affecting
the potency, terpene profiles, all of those things, which makes it a great
way to do this versus maybe some other kinds of techniques that could be
used to do it, it is the one that really preserves the integrity of the
plant, let’s say it that way. Okay.

TG Branfalt:

Joe, you had mentioned that you were facing a remediation issue. How did
you sort of decide that x-ray might be the best way for you to handle that
issue?

Joseph Bancheri:

Well, at my facility, we were using the X-ray unit. It just happened to be
down a lot. When it was down, I couldn’t sell weed and I was not a happy
guy. And obviously the owners aren’t happy either because they’re losing
money, but there are other technologies as well that I feel actually harm
the plant, like ozone, rf, those will change the actual, the terpene
profile, the look of the plant. I want the end user to get the best
possible plant in the cleanest possible form. So that’s why x-ray, how it
kind of looks to me is the plant’s been harvested, the plant’s no longer
alive, the microbials are alive, their DNA’s alive living on this plant,
and these little x-rays are so tiny, they break up that DNA kill the
microbials. So this way, when you put in a jar, nothing’s growing. We’ve
got a 10,000 CFU limit here in Nevada for microbials. If you pass with
8,000, 9,000, you throw that in a jar, put it on a shelf, on a dispensary,
it’s growing. So by the time the end user gets it, who knows what the
accountants. So that’s why I think this should be pretty much standard for
everyone going forward.

TG Branfalt:

And what is the success rate for remediation?

Jeff Adams:

The success rate is really good. X-ray is very effective. It’s a process
that does take some time. It’s not like it just zaps it and instantly
everything’s gone. The way it works is the x-ray energy has to be absorbed
into, not necessarily into the plant, but be absorbed by the microbes. And
as those are absorbing energy, their DNA breaks apart and they become AUR
and they can’t grow anymore after that. But that process takes some time.
And so for example, with our machine, you can load between 15 and 20 pounds
of dried cannabis into our machine at one time, and then that load is going
to take somewhere between two and a half and three and a half hours to get
fully decontaminated. So it’d be nice if it was just an instant, turn it on
and man, it’s gone, but it does take some time.

And so when you talk about effectivity, then the variables there are
obviously how contaminated is the product coming in and very contaminated.
Then you want to give it a longer treatment. You might choose to treat four
or five hours, or if you just know that it’s lightly contaminated and
you’re kind of doing an insurance run, you might only treat for an hour or
an hour and a half, something like that, and you’ll be fine. In X-ray
speak, the x-ray dose is measured by what’s called graze. And so a typical
dose for cannabis would be 2000 gras. And like I said, between two and a
half and three and a half hours, our machine can deliver 2000 gras.
Something like trim is a much more dense product. That more dense product
is going to take longer to absorb the x-ray. So you’re probably looking at
three and a half, four hours for a load of trim, but then you can do 40
plus pounds at a time of trim in that same volume. So it is just an
equation of how dirty is the incoming stuff, how dense is the material that
you’re trying to treat, and then what is the assurance level that you want
to give yourself in the end.

TG Branfalt:

You said you got into this, you designed a better mouse trap as it were.
Can you tell me about that process? What was that like for

Jeff Adams:

You? Yeah, I’d be happy to. I spent a little over a, not only studying the
cannabis market, but studying the different technologies that were out
there. And what I found was that the machines that were currently available
were most of them actually using x-ray tubes that are used in X-ray
imaging. And those tubes have limitations because they have a very small
focal spot. I don’t want to get too technical here, but just saying that
they’re limited on the power that they can create because they’re intended
or designed for an imaging application. Other kinds of x-ray tubes are made
specifically for irradiation, and so they can handle higher power, but
there aren’t very many of them out there. And what we had at XR Pure was a
purpose built irradiation tube that could generate more power than really
anybody out there. So state-of-the-art for irradiation tubes was about four
kilowatts per tube. And for imaging tubes was about six kilowatts per tube.
And our first version of our tube created 12 kilowatts. So we’re already
two to three times more powerful than anyone else out of the gate. And
right now, as you mentioned, we just released our XR 16, which is a 16
kilowatt tube. So now we’re about four times as powerful, and that’s what
gives us the ability to make a simple machine.

X-ray power decreases with distance. And so in order to do a good job
decontaminating with a low power tube, you have to try to get the cannabis
very close to the tube to have a decent decontamination rate. And that is
the case with some of the lower power x-ray tubes. And so in order to do
that, they’ve come up with all kinds of mechanical movement systems where
they have to spin and rotate the cannabis in order to get it close to their
tube to get a good rate. Well, with our extra power, we don’t need all of
that motion. We’ve eliminated all of that complexity and complication. You
literally just load the cannabis flour inside a Turkey bag or whatever
you’re using in your own facility. You load that into our tray, you close
the door and you do the irradiation. There’s no movement, there’s no
tumbling, there’s no physical harm done to the plant because it’s just a
very simple, straightforward way of doing it.

TG Branfalt:

I mean, it sounds like it’s a very much simpler process and the old adage
where if you have less stuff to break, you have less stuff to break.

Jeff Adams:

We believe that’s true. One other thing there is we use a factory sealed
x-ray tube that x-ray tubes need to have a vacuum inside of them in order
to generate how they work. So some people use tubes, that’s called an open
architecture tube where you can’t actually open the tube up, but it
requires a secondary vacuum pump running all the time to create that vacuum
for the x-ray to operate. Our tubes are not like that. Our tubes are made
from the factory with the vacuum sealed in. So no additional equipment is
needed to keep the vacuum. All you need is the power supply for the x-ray
tube and it will create x-ray. So again, there’s simpler in the fact that
we don’t need all that additional equipment. We don’t need the vacuum pump
and other things to make our x-ray tubes work.

TG Branfalt:

So Joe, you had said that you had started your career in this industry as
sort of an advocate. How have you taken that sort of advocacy role and
applied it to your job as national sales manager?

Joseph Bancheri:

Yeah. Well, basically I’m a plant guy and I believe in the plant as
medicine and it obviously has many different uses, but I want the full
integrity of the plant to be delivered to the customer. We have pre and
post data showing that the terpene profile THC water content before and
after it’s been run through our equipment. And that’s why I’m in this
because I stand by that as far as back in the day, I would go out, get
petitions signed and do all the things and get the medicine to the people
any way I could. But as now I back up this technology and I believe in it.
So that’s why I think when I talk to people, they understand that.

TG Branfalt:

And when you talk to people, does anyone bring up any safety concerns and
are there any safety concerns with using X-ray tech devices to

Joseph Bancheri:

Yeah, so on that concern, there’s a stigma about using x-ray, right? And
the x-ray just passes right through the plant and it gets absorbed into the
lead walls of the cabinet. Nothing is actual, there’s no residual in the
plant. So that’s the thing. People think they’re smoking radioactive weed.
No, it’s like a light. You turn it on, you turn it off, it’s gone. So
that’s the education that we need to get out there, and I’m working on
different ways to show that I’m going to run a measurement on the flower
before we run it, after we run it and show it’s not radioactive, it’s safe,
it’s just clean, and that’s the whole idea.

TG Branfalt:

So we talked a bit about the development process, and I know that the XR 16
is a scaled up version of previous tech. Is that correct?

Jeff Adams:

Correct.

TG Branfalt:

How quickly did you see the need to scale up from first launch to now the
XR 16?

Jeff Adams:

Yeah, the need for that really comes with the MSOs and the large growers,
right? Because they have a lot of volume that they’re trying to get
through, sometimes hundreds of pounds a week. And back to, I mentioned,
it’s two and a half to three and a half hours to do a batch through our XR
12 product. You add that up, and if you’re really trying to push it and
you’re running the machine 24 hours a day, you can do 130 or 140 pounds a
day with the XR 16, we can increase that by a third basically. And so now
you’re getting close to 200 pounds a day and somebody where they’re really
trying to get every bit through that they can, that makes a big difference
and time is money for them. So one batch drops down to between an hour and
a half and two hours for one batch rather than two and a half to three and
a half.

Joseph Bancheri:

The big MSOs need to be able to push that amount of weight through the
machine for sure.

TG Branfalt:

And so we know that that product recalls have a price fixed to them,
whether it be remediation or getting rid of destroying the problematic
product. Can you tell me the cost of an x-ray decontamination device versus
the cost of an average product recall?

Jeff Adams:

Yeah, so with our equipment, the most popular way to get our equipment has
been through a lease program and depending on the length of the lease and
the terms of that, it ends up between somewhere between 10 and 12 KA month.
And so if you just think about if you’ve got contaminated product, even on
the wholesale level, if you can save 10 pounds in a month, basically you’ve
paid for your month’s worth of the machine and not to discount what harm it
might do to your reputation in the marketplace. The dispensaries may not
want to carry your product anymore after a recall or whatever. I think
those costs multiply even tenfold or something of what the cost of the
product itself is and the harm to your reputation, et cetera. So the
payback on the machine is extremely fast, very easy to justify. It’s kind
of an insurance policy in a way. Having that and making sure that every
time you send something for test it’s going to pass, you’re not going to
have an R on your COA, which means it’s been remediated, right? All of
those things are things that people that are savvy about this, they’re
looking for that kind of stuff. They don’t want to buy flour that has those
issues. And so this is going to help your sales to dispensaries and others.

TG Branfalt:

Are there other ways that operators can access this device that’s not a
sort of lease program

Jeff Adams:

There? We have customers that basically use the machine and do tolling,
it’s called. And so it depends on the laws of the particular state that
you’re in, but for the state will allow it, then these toll operators then
will bring somebody’s flower in, run it through for a certain price per
pound, and then they take it back and they package it and sell it after
that. And so if you’re a small operator or something like that, this is a
great solution, a way for you to get access and get things decontaminated
without making the big investment. The other thing that we’re working on,
and maybe a little early information here is we are building a version of
our product where we’ve taken one of our machines and mounted it in a
mobile trailer and we’ve got a partner that we’re working with there. So
the idea then is they will take that trailer around and they’ll come right
to your farm, they’ll bring it to you, set up there for a day or two days
or however long it takes for whatever amount of product you’ve got, run it
through the machine. Now you’ve got door to door service and you’ve got
access to this technology that maybe feels out of reach for a lot of small
growers.

TG Branfalt:

And is that something Joe that you’re doing is trying to raise awareness of
that potential sort of mobile unit as it’s rolling out?

Joseph Bancheri:

Yeah. Well, we’re looking to start in the Albany area, so yeah, so when I
was up in Syracuse, I was talking to a lot of the cultivators I ran into up
there, but it’ll probably have to stay in that zone. So as much as I can, I
do let them know about that. And it’s just a great way to see the
technology. I know if your machine is down as well and you have some kind
of emergency, you need backup. I think it could be an awesome solution for
that as well. So agreed.

TG Branfalt:

And have you guys run up against, you had mentioned regulations in each
state. Have you run up against cannabis control boards or offices of
cannabis management, whatever, it’s state by state against this technology
or any sort of issues there?

Jeff Adams:

That definitely has happened. I would say that we were a little bit late to
the market. There were a couple of other x-ray machine producers out there
in the market before us, and that’s been a little bit of a blessing for us
because they have actually fought those fights with the cannabis control
boards in other places. Nevada is a great example. I mean, it even came
down to a lawsuit, right in Nevada to get approval to have this kind of
technology. Now that there’s several years of runway there and the
technology has been proven, we have not seen very much resistance from
cannabis control boards or other people. Been pretty well accepted, easily
registered and stuff. And we give kudos to our predecessors for that help.

Joseph Bancheri:

There’s a whole process of getting it registered and with the control
boards and stuff like that, which we help all of our clients on our end
with all the proper paperwork and stuff like that.

Jeff Adams:

Maybe just to elaborate on that a little bit, every state is going to have
an office of x-ray control. Every x-ray machine in every state has to be
registered, every doctor’s office, dentist’s office, et cetera. So we fall
into that same thing. And then some states, the cannabis board will want to
be involved in that and also want registration with them and other states
they don’t really care.

TG Branfalt:

And is there a learning curve when you’re talking to people in the cannabis
control board or OCM about helping them to understand and what is that
process like?

Jeff Adams:

One of the things that’s been very helpful there is that x-ray is not a new
technology, and so it’s something that’s well understood and well
regulated. And for example, we follow an FDA regulation that governs
basically how much x-ray could be leaking out of the machine. And we follow
the very most stringent regulations that way, which say that if we can pass
those regulations, a person could stand next to that machine all day long
and receive no harm from the machine. You don’t even have to have a
monitoring device. But again, every different kind of x-ray machine sort of
is on that spectrum to where you might need leaded walls around it all the
way to needing nothing, and we fall on the nothing end. We take great care
to shield that machine appropriately as well as having control systems,
safety systems interlocks, and things that make sure that if there was any
problem with the machine, if there’s any risk that somebody could be
exposed to x-ray, then the machine shuts itself off in those cases and
protects the user.

TG Branfalt:

And Joe, what was the learning curve like for you getting into this very
dense tech?

Joseph Bancheri:

Yeah. Well, first of all, I was actually selling weed for a brand out here,
and they were the first ones with a remediation unit in Nevada and I was
selling it. I didn’t even know they were using that unit. So I went through
my whole, I’m smoking radioactive weed thing and I’m selling radioactive
weed. So that kind of fucked me up a little bit. But then once I got with
these guys and the guy who designed it, and Jeff, these guys are, and it’s
something we haven’t talked about, the parent company that builds our tubes
where these guys actually started with, they’ve been around for 75 years,
so solid company. I’ll let Jeff talk more about that maybe, but they
explained to me how everything works. That’s why I’m able to talk about the
DNA on the microbials and the plant and kind of explain that to people now
that I understand it with confidence, and I feel I’m totally okay with it
now, but I went through my faith as well.

TG Branfalt:

Jeff, how important is it to have somebody with this sort of breadth of
cannabis experience as a member of your team? Being predominantly a tech
company,

Jeff Adams:

It is invaluable. The cannabis space, I will admit, as new to me, I’ve been
in it for about three and a half years now, so I’ve learned a lot. But to
say it this way in cannabis, you need some street cred. You know what I
mean? It was for many years in illegal industry and it’s like if you’re in,
you’re in and if you’re out, you’re out. And you need somebody that
understands the ins and outs of cannabis and what that’s all about and can
sort of talk the talk and walk the walk. And that’s been important for me.
I joke with Joe, I’m a little bit of a Chad. I get it. I own that because I
haven’t historically been part of it. What I will say though is as I have
gotten into the cannabis industry, I have met people, many people whose
lives have really been helped by cannabis, and I absolutely understand the
medical benefit and the medicinal benefit of cannabis and have really
changed my own attitudes about the value of cannabis in society and what it
can really do. And I fully support legalization and especially in a medical
use case, fully support that.

TG Branfalt:

Was there any, Joe had mentioned that the parent company or the company
that designs the tubes is 75 years old. Was there any trepidation about
them by them being associated with the cannabis industry?

Jeff Adams:

There was, and that’s part of how XR Pure came apart about is that we
formed a separate company in order to do this cannabis division because of
some of the nervousness of the bankers and the lawyers and the accountants,
and maybe they have good reason for that because I don’t think the banking
system and all of that in the US has fully embraced cannabis yet. It’s
still a problem for everybody. And so we made some legal separations and
some protections there for the parent company as well.

TG Branfalt:

So in some states, they do not allow for remediation of cannabis products.
They demand that they be destroyed once they come off the shelves, but most
states do allow it. Now, oftentimes you will see a mass recall of products
that have already hit store shelves, and they’ll recall the entire brand,
not just sort of an afflicted product in some cases. How can the x-ray tech
be used, or is it possible that it can be used to prevent these sort of
mass recalls in states that do allow remediation?

Jeff Adams:

Oh, I definitely believe that it can prevent them, yes. The way that we
advocate our customers using the machine is as a standard part of their SOP
as a preventative measure, not as a reactive measure. Right?

TG Branfalt:

Interesting.

Jeff Adams:

And so we say every ounce that you grow should go through that machine and
decontaminated, and not only that, it should be decontaminated early in the
process, meaning that right after dry and cure and trim, that would be the
time to run it through and decontaminate it that way. Any of those
microbials that were existing through the growing process and all of that,
you cut those down to nearly zero, and then you can store the product
cleanly or package it at that point and have confidence that it’s not
growing inside the package. If you take the mindset that, Hey, I’m just
going to test it first and only the stuff that fails, I’m going to
remediate after the fact, you’re exposing yourself to a lot of risk of
recalls and things down the line because that, as Joe mentioned earlier, if
you’ve got a lot that just barely passes the regulation for microbials,
it’s going to be growing inside that package and it multiplies fast. It’s
only a few months worth of time to where you can go from something that’s
clean and smells right and all of that to literally visible mold, a
terrible smell, and all of that doesn’t take that long for that to happen.

TG Branfalt:

Joe, do you get any pushback from operators or how do they react when you
suggest that this is part of the SOPs?

Joseph Bancheri:

Yeah, well, I mean a lot of ’em, I think they understand because if you’re
thinking of all the tests and retesting, every test costs you money. So
that’s a bottom line thing. They just, it’s considered basically a kill
step along the way. And if you know your product well enough, we’ve got
some people that are using a thousand gray, 1500 gray, they don’t need to
use the whole 2000 gray just as an insurance policy. And I think people
understand it. They know it’s not going to affect their plant. They know
they’re going to pass their COAs first time, it’s their cheat code,
whatever, but it’s also creating clean product for the end users, so
everybody wins. That’s how I look at it.

TG Branfalt:

Can either one of you give me any sort of ballpark indication of how many
businesses are using this technology currently?

Joseph Bancheri:

Well, what I like to say is there’s, in Colorado you got businesses, that’s
all they do. They have five machines, they just take on people’s product,
and that’s all they do. They’re running remediation all day. They don’t
even grow. That’s their business. Colorado’s very saturated with
remediation units. Michigan, it’s very saturated Illinois. I think you have
to have one that’s a thousand CFU there. So I think New York’s still at a
hundred thousand or they’re not in that realm yet, but once those start
getting tightened up, it’s going to, you’re see it a lot more, a lot of
different machines out there.

TG Branfalt:

How much competition is in the x-ray decontamination space for cannabis?

Jeff Adams:

There’s about five companies right now that are doing the X-ray machines
specifically for cannabis. So decent amount of competition, I guess s, but
not a ton of providers. Your other question I would answer also a little
bit differently. We believe there’s maybe 250 to 300 machines at the most
out in the country. And so the states where Kansas has been legal for a
long time, like Joe mentioned, Colorado, pretty saturated with machines and
we believe a good portion, I won’t venture an actual number, but a good
portion of the operators are using X-ray remediation and new states. The
nice thing is they have the benefit of learning from those older states,
and we’re seeing them asking for x-ray right off the bat right from the
beginning because they know it’s the best way to do it.

TG Branfalt:

It’s very fascinating sort of sector of the industry that I don’t think
many people think about. And I think that through this conversation, almost
calling it remediation as a misnomer, if you’re, again putting it as part
of your SOP process, it becomes sort of preventative.

Jeff Adams:

So we prefer the term decontamination, which really does indicate a
proactive approach to it. And part of the SOP where remediation in our
language would mean something that’s already been proven to have failed,
and then now you’re going to run it through to remediate it. The other
comment I would have is that the stigma for X-rayed product is real.
There’s no doubt about it. And so many of our companies don’t want us
talking about the fact that we’re selling the machine or leasing them a
machine. And I get that from their standpoint. I completely get that. Our
standpoint, we have just the opposite viewpoint. We believe that using
x-ray to decontaminate a product gives you a better product in the end. And
I think you should be advertising that to your customers. Like, Hey, it’s
been through this product. It is guaranteed to be clean, especially if
you’re immunocompromised medical patients, you know that you’re getting
clean stuff. It has been treated, and yet the potency is still going to be
medicine for you. It’s still going to give you all the benefits that you’re
looking for, but it’s not going to make you sick. And I would be
advertising that, but I know it’s hard to get over that public perception
and that stigma.

TG Branfalt:

Well, and there is a study from California Department of Cannabis Control
that lays out exactly what you just said in black and white. That was an
independent study using x-ray that found that there was no sort of harm
associated with the technology.

Joseph Bancheri:

That’s right. We’re going to work on a six month, 12 month stabilization
test showing flour that has not been remediated and our flower that has
been remediated and show what it looks like after six months, after 12
months compared to the one that was not remediated. And I think once that
data, once we get more and more data out there, it’s going to be more
helpful for people to

TG Branfalt:

Understand. So I do want to ask just sort of about remediation. I know that
we’ve sort of moved away from calling the X RRP that we want to call the
decontamination, which I can’t say, but could this technology be used in
remediating illegal cannabis cultivation sites at all?

Jeff Adams:

That’s an interesting question. I mean, certainly it could, right? All you
need is a space and some power, and you can hook that thing up and do what
you want with it. I haven’t ever thought about would we be willing to sell
a machine or lease a machine to somebody like that?

TG Branfalt:

Well, no, not leasing a machine to somebody like that, but say in
California where there is just acres of land that’s being used to cultivate
cannabis illegally, it’s polluting the soil and leaving a lot of
contamination behind. Is there any utility do you think, for x-ray tech in
cleaning up these sites?

Joseph Bancheri:

I would say if we had a partner and they did a trailer with us, one of
these mobile trailers where they go, we don’t care. We just have a profit
share on the pound rate that they charge. So if they want to go whatever
farm they go to, that’s fine. I just don’t think we would place a unit
there. So that would be the workaround for that.

TG Branfalt:

Yeah, and I guess you couldn’t really use a device like this for remitting
soil or anything like that. Now that I sort of No. Understand the

Joseph Bancheri:

Technology, yeah, it would have to be after the plant’s been harvested and
cured. If you did put a live plan in there, it would kill it basically.

TG Branfalt:

What advice would you have for operators who are facing a recall, who are
trying to remediate get this product to market without losing thousands of
dollars?

Joseph Bancheri:

Well, what I would say, oh, go ahead Jim.

Jeff Adams:

I’d just say that there’s plenty of access to these machines. As we
mentioned, there’s several hundred of them in the country. And so even
going, finding somebody who could help you remediate that product and make
it viable again, is one way. Again, we really would push the proactive
approach to making it part of your own process and guaranteeing yourself
good results by using that technology.

TG Branfalt:

And finally, where can people find out more about XR Pure and the XR 16?

Jeff Adams:

The best way is through our website, XR pure.com. All the information about
the equipment and everything is there. One of the little features on the
website that I’d like to plug is that there’s a calculator there, so
anybody can go on and they can put in their own numbers. This is what I’m
selling the wholesale flower for. If I can’t sell it as wholesale, I’ve got
to sell it as trim. And what price is that? How much are you growing and
what’s your failure rate? So very quickly, within just a matter of seconds,
you can go on, plug in those numbers and we’ll spit you back at basically
an ROI that says, this is what kind of money we can save you by using this
kind of technology. Aside from information on just the equipment itself, we
tried to do our part to help with education.

We have a blog there on the website that has many different articles about
tips and tricks on how to run a clean facility. Aside from using
decontamination or remediation technology, what things can you do
proactively in your growing process, in your drying process and how you
clean the facility? All of that. We’ve done our best to gather that kind of
information and make that available for people to understand X-ray as a a
comprehensive program of making sure that you’re clean and doing things
that would maintain the integrity of your product. All of that’s available
on our website.

TG Branfalt:

Well, I do appreciate you guys coming on the show. This is, again, not
something that we’ve ever talked about on the Entrepreneur Podcast, and you
do a great job at clarifying and helping people understand, and hopefully
this episode helps reduce the stigma that’s associated with alleged
radioactive cannabis because it does not seem like that is the case. I
certainly wouldn’t shy away from smoking some grass that had gone through
this process for sure. So I appreciate you guys taking the time and really
explaining it in a way that me and the listeners can’t understand.

Jeff Adams:

Well, you’re very welcome, Tim, and thank you again for taking the time
with us and to understand what we do and giving us some exposure on your
podcast.

TG Branfalt:

That is Jeff Adams, founder and managing director, and Joseph Cheri,
national Sales Manager from Las Vegas, Nevada based XR Pure, which recently
launched the XR 16 capable of eliminating mold of mildew, bacteria, and
other harmful pathogens on cannabis flower. You can find more episodes of
the Ganjapreneur.com podcast and the podcast section of ganjapreneur.com
and wherever you get your podcast. In the Ganjapreneur website, you’ll find
the latest cannabis news and cannabis jobs updated daily along with
transcripts of this podcast. You can also download the Ganjapreneur.com app
in iTunes and Google Play. This episode was engineered by Wayward Sound
Studio. I’ve been your host, TG Branfalt.