The United Center in Chicago, home to the Blackhawks and Bulls, has partnered with cannabis drink brands Señorita and RYTHM to offer adult guests hemp-derived THC beverages like margaritas and a caffeinated orange drink at live events, starting February 4th. This partnership is seen as a major milestone and a response to consumers requesting non-alcoholic options, fitting into a larger trend of the hemp industry connecting with cultural event spaces.

Major U.S. Arena Partners with Cannabis Companies for THC Drink Sales at Events

Jan 27, 2026

Source:

Kyle Jaeger

Marijuana Moment

Chicago’s United Center is making history by becoming the first major U.S. arena to offer hemp-derived THC drinks at live events. Starting February 4th, fans attending concerts and games can grab infused beverages from brands Señorita and RYTHM. This multi-year deal brings options like 5mg THC margaritas and caffeinated citrus drinks to the home of the Bulls and Blackhawks. It’s a massive win for visibility, following similar moves by teams like the Brooklyn Nets and Chicago Cubs who have recently embraced CBD partnerships.

For the average toker, this is a huge step toward normalizing cannabis in everyday social settings. Instead of sneaking hits in the parking lot or being stuck with only booze options, adults can now enjoy a manageable buzz right from the concession stand. It shows that major venues are finally listening to the community’s desire for alcohol alternatives. As the industry bridges the gap into mainstream sports and culture, accessibility for fans is only going to get better.

Recent Reviews

Mountain High Black Cherry: Elevating the Low-Dose Category

Mountain High is expanding its lineup with Black Cherry, a new release that continues the brand’s tradition of thoughtful flavor, balanced effects, and an easygoing drinking experience suitable for almost any occasion. Available through the brand’s new website and at hundreds of retailers across Virginia, Black Cherry arrives with high expectations — and meets them gracefully...

Fade Co.'s Live Concentrates Lineup at Story Mechanicsville: A Connoisseur’s Tour

Fade Co. continues to demonstrate why it remains one of Maryland’s most consistent and interesting concentrate producers. Currently in stock at Story Dispensary in Mechanicsville, their latest live sugar and live badder lineup offers a diverse range of profiles — from bold, gassy hybrids to bright, fruit-forward sativas and soothing indicas.

Koosh The Magic Dragon | Byline | Virginia Homegrown

Koosh The Magic Dragon (KTMD) feels like the cannabis world’s best-kept secret — a strain that hasn’t yet gone mainstream but already has that quiet “you had to be there” reputation. Bred by Byline, this relatively new genetic is still circulating mostly through craft grower networks rather than dominating every dispensary shelf. That limited exposure gives it a charming underground mystique, like a dragon that only reveals itself to those worthy of its smoke...

2 3 4 5

Menu