LeafLink, Powering Cannabis With Next-Level Fintech and Tools

The cannabis industry was born from entrepreneurs who paved their own way.
The journey to success in cannabis is incredibly difficult with so many
unknowns and it’s only compounded by the continuous changes to rules and
regulations. While the industry is becoming more sophisticated, it’s still
young. It can be difficult to figure out where to start, what tools are
available, and how to stay compliant. LeafLink’s mission is to power
cannabis commerce by making it easier and more efficient to run a business.
Within the platform are a suite of solutions ranging from a wholesale
marketplace, to fintech offerings, to cannabis-focused banking, and more.
With all these tools in one place, an operator can easily manage critical
processes and gain a holistic view of business operations.
*Defining Wholesale Cannabis E-Commerce *

To power cannabis commerce, LeafLink offers a trusted wholesale marketplace
where operators can transact and interact more easily while also managing
their critical needs in one system. Thousands of brands and retailers rely
on the platform everyday to buy and sell products, but this is just the
starting point. Within the LeafLink platform, customers can also access a
suite of tools specifically designed for the unique needs of cannabis
businesses.

2024 marked a pivotal year for the company, expanding its product offerings
and announcing significant news around acquisitions. After spending a great
deal of time speaking with cannabis operators, and understanding the major
pain points they face, LeafLink built a brand new fintech offering that
aims to tackle delinquent payments, a major issue in the industry.

This new product, called Payment on Sell-Through(PoST) guarantees payments
for brands and reduces the need for retailers to front large sums of
capital to buy in bulk. With PoST, retailers only pay when products sell to
the customer. rands get guaranteed payments, in the form of automated
weekly installments. In addition, both parties get critical information on
sales data, helping to inform upstream product development, better
forecasting/ordering, and better planning. All of these benefits add up to
a solution that helps businesses not only be more profitable and increase
their margins, but also operate more smoothly,using data to back up their
decisions. PoST is the third payment option LeafLink has rolled out with
the goal of defining how cannabis businesses streamline their operations,
work more efficiently, and improve their margins.

For retailers, LeafLink has also rolled out a new offering called LeafLink
Plus. This new membership plan for retailers includes PoST as well as
Inventory Insights — a brand new tool to help customers make smarter
ordering decisions. Tapping the knowledge of cannabis industry veterans at
LeafLink and direct feedback from our customers, Inventory Insights
integrates with a retailer’s point of sale (POS) system to analyze
inventory and sales data, giving them actionable insights for better
ordering decisions. With a LeafLink Plus membership, retailers have
actionable data they can use to grow their profit margins.
Dama Financial Is Now Part of LeafLink

This past July, LeafLink announced the acquisition of Dama Financial, the
leading cannabis banking platform that allows business owners to access
reliable, safe and compliant financial services. Dama allows businesses to
access banking services, manage cash, and connect to payroll and credit
providers, all in a user-friendly interface. Due to federal prohibition,
banking options in cannabis are limited and often come with risks, hidden
fees, or increasing prices. It’s a common occurrence for operators to have
their accounts shut down due to the nature of working in cannabis,
oftentimes without any notice from the bank. With plans for a future
integration into the LeafLink platform, businesses need one less login and
can manage their finances in one place with peace of mind. This acquisition
and integration will also help with further streamline payment
functionality for customers using LeafLink’s fintech and marketplace
offerings.

In November, LeafLink also announced the acquisition of Leaf Trade, another
wholesale marketplace that primarily caters to larger multi-state operators
(MSOs). This news marks another significant step for the company with the
goal of taking industry-leading tools developed by LeafLink and Leaf Trade,
and making them accessible to more businesses. Between the two companies,
it’s estimated that nearly $9 billion in gross merchandise value (GMV) will
be facilitated yearly through their wholesale marketplaces.
*Real-Time Success With PoST*

Since launching over the summer, several cannabis companies have already
implemented PoST and are reaping the benefits.

Six Labs, a Michigan-based company, has been using LeafLink’s PoST software
since June and keeping tabs on the outcome. In just a few short months,
PoST has already helped them adjust SKUs to avoid overstocked inventory,
use transactional data to restock and match order size to demand, and
doubled sales on stale products to make room for new products. Read the
details here.

Bloom City, also based in Michigan, doubled sales on stale products through
a discount strategy, freed up cash, and saw zero days of stock shortages.
This was all thanks to LeafLink’s PoST solution. Read the details here.
*Bringing It All Together In One Platform*

As an emerging industry built on a federally prohibited substance, many
processes that businesses have come to rely on have been built from
scratch. However, as the industry changes and evolves, these processes
sometimes become outdated and not as effective as they once were.
LeafLink’s mission is to power cannabis commerce by building new tools that
solve these inefficiencies. In addition to their wholesale marketplace and
financial services, LeafLink also offers a variety of other services that
businesses can tap. Since many operators run on small teams, the goal of
these offerings is to level the playing field and bring powerful tools to
businesses of all sizes. Under one login, a business can sign up for
advertising options, market insights, logistics support, and more.

2024 marked a major year for the industry and for LeafLink, 2025 has even
more promise.

The post LeafLink, Powering Cannabis With Next-Level Fintech and Tools
appeared first on Cannabis Now.