Aaron Smith, co-founder and executive director of the National Cannabis Industry Association (NCIA) for 15 years, is stepping down on August 15 to pursue a new role as political director at Unite America, an organization focused on structural electoral reforms. He will remain on NCIA's board. During his tenure, Smith witnessed the cannabis industry's evolution from a marginalized issue to a mainstream one. He emphasizes the need for continued investment in cannabis reform and expresses confidence in NCIA's interim leadership, which will include board chair Adam Rosenberg and newly promoted COO Brooke Gilbert, while the organization conducts a national search for a new CEO. Smith believes federal rescheduling of cannabis is the most achievable reform under the current administration and highlights the importance of resolving tax debt for legacy operators. He recalls the annual fly-in lobby days as a favorite memory, noting the significant shift in Congress's perception of the industry over the years.

Longtime National Cannabis Industry Association Leader Steps Down

Jul 23, 2025

Source:

Kyle Jaeger

Marijuana Moment

After 15 years at the helm, Aaron Smith is stepping down as CEO of the National Cannabis Industry Association (NCIA). As a co-founder who helped move cannabis from a fringe topic to a mainstream industry, Smith’s departure marks the end of an era. He isn’t leaving the fight entirely, though; he’ll remain on the NCIA board while shifting his professional focus to Unite America, a group dedicated to fixing the political polarization that often stalls progress like the SAFE Banking Act.

In the meantime, the NCIA is restructuring its leadership with Adam Rosenberg and Brooke Gilbert taking the reins while searching for a new CEO. Smith’s parting advice to the community is a call to action: stay invested in reform because the movement isn't over yet. For everyday tokers, this transition is a reminder that while the industry has grown up, we still need strong leadership to push past federal gridlock. A healthy, active NCIA is vital for finally ending prohibition and ensuring the plants we love are accessible and fairly regulated.

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