Cannabuzz, a Kentucky-based manufacturer of hemp-derived THC beverages, has joined the Wine & Spirits Wholesalers of America (WSWA) as an associate member, marking the first time an alcohol industry group has added a THC-infused drinks company to its roster. Cannabuzz aims to collaborate with WSWA to grow a safe and accessible market for THC beverages, focusing on standardized labeling, potency-appropriate serving sizes, and clear age-gating. WSWA has been advocating for a regulatory framework for hemp-based intoxicating cannabinoids, rather than a ban, and has pushed for policies like banning synthetic THC, establishing a federal testing and labeling system, and granting states power to regulate retail sales. Bipartisan House lawmakers are also working on an alternative measure to regulate the market, pushing back against attempts to ban hemp THC products.

Major Alcohol Trade Group Adds First THC Beverage Company as Member

Sep 30, 2025

Source:

Tom Angell

Marijuana Moment

The alcohol industry is officially inviting cannabis to the table. In a historic first, the Wine & Spirits Wholesalers of America (WSWA) has welcomed its very first THC-infused beverage member, Cannabuzz. This Kentucky-based brand is joining the major trade group as an associate member, signaling a massive shift in how the beverage world views hemp-derived drinks. Instead of fighting for a total ban on hemp products, the WSWA is actively advocating for a smart regulatory framework—think better labeling, clear age-gating, and consistent potency standards—rather than outdated prohibition.

This is a huge win for tokers who enjoy a liquid buzz. When the big players in alcohol start pushing for regulation over bans, it gives retailers the confidence to put more THC drinks on shelves. It means more variety and safer, more reliable products for you. This partnership is a major step toward normalizing cannabis beverages and ensuring they have a permanent, professional spot in the adult-use market right alongside beer and wine.

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