Snoop Dogg Expands His Cannabis Brand Again, With New THCA Hemp Product Sales Website

Snoop Dogg’s cannabis enterprise is expanding again—bringing another
direct-to-consumer hemp lifestyle platform to market under his Death Row
Records label.

The launch of TryDeathRow.com coincided with Father’s Day on Sunday, and
the brand celebrated by offering a buy-one-get-one-free deal and free
shipping for orders over $100. Product offerings include THCA flower and
pre-rolls that are “handpicked” by Snoop, a press release says.

And because they contain under 0.3 percent delta-9 THC, meeting the federal
definition of hemp, the company is able to market its inventory even in
states where marijuana hasn’t been legalized.

“The magic of Death Row Records has always been about realness—music that
spoke to the people who lived it,” Snoop said. “TryDeathRow.com builds on
the brand’s authenticity, culture, and connection. This is the place
cannabis was meant to live.”

Snoop acquired the music label Death Row Records in 2022, and the cannabis
icon is leveraging that legacy platform to create an intersection between
the culture and the plant.

TryDeathRow.com “features a premium selection of federally compliant
hemp-derived products, including CBD and Delta-9 THC items personally
vetted by Snoop,” the release says.

From the DoggFather, happy Father’s Day and get u some Death Row smoke💨 –
BOGOs on everything and free shipping on $100+ .. Moms you can get in on
this too 💕

🔗 https://t.co/2ZxVJzELaU pic.twitter.com/Wt4vlBpLkZ

— Snoop Dogg (@SnoopDogg) June 16, 2025

“Only the finest buds make the cut—no seeds, no stems, no sticks—just
top-shelf flower. The site will also offer beverages, edibles, and other
Death Row quality offerings,” it says.

This marks the latest extension of the artist’s evolving cannabis empire.
Last December, he also expanded his Smoke Weed Every Day (S.W.E.D.) brand
with a separate direct-to-consumer retail platform selling hemp-derived
cannabinoid products, smoking supplies and other merchandise.

That platform also acts as a directory for S.W.E.D.’s physical retail
marijuana locations, including a Los Angeles dispensary and a coffeeshop in
Amsterdam, both of which were announced last summer.

In February, after judging a blunt-rolling contest in Las Vegas, the rapper
also unveiled his own signature line of blunt wraps.

Dogg Woods—Snoop’s innovation marketed under S.W.E.D.—is said to “deliver a
slow, smooth burn that enhances the flavor of any cannabis strain or
tobacco blend.”

Snoop, who’s referenced marijuana in songs and other performances for
decades, has remained a cultural in the cannabis community as the drug has
grown more mainstream. Today he regularly talks about his relationship with
marijuana in interviews and TV appearances.

In an appearance in October on Watch What Happens Live with Andy Cohen, he
confirmed that his entourage includes a staffer tasked with making sure
people he smokes with don’t get too high, telling them “that’s enough” when
they’ve reached their limit.

It’s unclear if the person is the same Snoop disclosed paying upwards of
$50,000 a year to roll blunts for him. Snoop estimated in 2019 that he
consumes 81 blunts per day.

Last year, meanwhile, the artist took on a new role as a guest
meteorologist on the TODAY Show, taking viewers through a personalized
marijuana-themed weather map featuring cities from Weed, California and
Tokeland, Washington to High Point, North Carolina and Pottsville,
Pennsylvania.

Late night host Jimmy Kimmel recognized Snoop’s cannabis legacy in 2023
when he declared the artist’s birthday, October 20, the “new high holiday” of
DoggFather’s Day.

While he might be best known as a prolific consumer, Snoop has also
advocated for reform, which includes calling for a policy change at the NBA
so that players could freely use cannabis off the court.

He said last year that he supported the reform based on the “medical side
of it, the health benefits and how it could actually help ease the opioids
and all the pills that they’ve been given and the injections.”

Snoop has long been pushing athletics organizations to adopt lenient
marijuana policies, often emphasizing that point that cannabis could serve
as a less addictive and dangerous alternative to prescription opioids.

The artist had previously launched another marijuana brand, called Leafs By
Snoop, in Colorado in 2015.

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*Image element courtesy of TechCrunch. *

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Product Sales Website appeared first on Marijuana Moment.