Snoop Dogg Expands His Global Weed Empire with a New Spot in Amsterdam

Snoop Dogg is further cementing his legacy in the world’s most famous cannabis destination by launching his latest venture, Tha Dogg House. Located right in the heart of Amsterdam at Oudebrugsteeg 26, this new spot is already generating major buzz among flower fans and travelers alike. This isn't just another celebrity-branded shop; it represents the expansion of Snoop’s influence in a city that has long been the global gold standard for herb culture.

This new opening follows the success of his initial Amsterdam storefront, which debuted in 2024. Interestingly, that first shop—originally known as SWED—had to navigate some tricky local regulations. The name was a nod to a famous rap lyric about daily consumption, but city officials eventually flagged it as an advertisement for cannabis, which isn't allowed under current rules. It’s a great reminder for anyone visiting that while Amsterdam is incredibly welcoming, the local laws regarding how businesses present themselves are quite specific and strictly enforced.

Tha Dogg House took over the space formerly known as De Kroon, and the transition was celebrated with a massive celebration earlier this year. For enthusiasts, this expansion is fantastic news because it brings a touch of West Coast style to the classic Dutch coffee shop experience. If you’re planning a trip, definitely put this on your list. It’s situated in a high-traffic, central area, making it an easy stop between sightseeing or after catching a show at local venues like the Melkweg.

When you visit, take a moment to appreciate the blend of international hip-hop influence and traditional European hospitality. Having a high-profile figure like Snoop invest so heavily in the physical space of Amsterdam’s cannabis scene helps keep the culture vibrant and globally connected. Whether you're looking for a comfortable place to relax or just want to see the latest evolution of the "Doggfather’s" empire, this new location offers a premium, welcoming atmosphere for every fan of the plant.