Sun Theory Appoints Mollie Culligan Chief Marketing Officer

*AUSTIN, Texas —* Sun Theory has named Mollie Culligan Chief Marketing
Officer to oversee brand development and marketing strategy across its
growing portfolio of products and platforms. Culligan will focus on the
national expansion of Dialed In Gummies, one of the fastest-growing rosin
gummy brands, and will later extend her efforts to Sun Theory’s broader
house of brands.

“Mollie brings a rare blend of creative vision and strategic experience to
everything she touches,” said Connor Oman, CEO and Co-Founder of Sun Theory
Holding Co. “She has helped shape some of the most beloved and
high-performing wellness brands in the country, and we’re thrilled to have
her leading the charge as we scale Dialed In Gummies and launch new
offerings across the U.S.”

Culligan steps into the role during a period of rapid growth, with Sun
Theory expanding into new markets and preparing to introduce additional
retail and beverage brands. As CMO, she will lead efforts to unify the
company’s brand storytelling, visual identity, and product
positioning—keeping the consumer at the center of every touchpoint.
Culligan steps into the role during a period of rapid growth, with Sun
Theory expanding into new markets and preparing to introduce additional
retail and beverage brands.

Based in the Pacific Northwest, Culligan has a background in high-end
wellness and cannabis CPG and is known for blending big-picture strategy
with grassroots execution. Her experience includes building 710 Labs into a
nationally recognized brand, a foundational executive and part owner of NOW
wellness franchise and guiding iconic names like Moon Juice and Vittoria
Coffee through creative and commercial growth.

“Joining Sun Theory feels like stepping onto a rocket ship—one that’s
grounded in integrity, plant-based wellness, and purpose,” said Culligan.
“I’m excited to help grow a portfolio that truly honors the full potential
of the cannabis plant. This work is personal to me, and I believe deeply in
the power of these products to transform lives.”

Culligan’s approach to brand-building is informed not just by business
acumen, but by lived experience. A cancer survivor in her family gave her a
firsthand view of cannabis’s medicinal impact—one that continues to inspire
her mission. She describes her marketing philosophy as “story-driven,
values-led, and always rooted in real consumer insight.”

Her appointment reflects Sun Theory’s commitment to scaling responsibly,
with an eye toward innovation, wellness, and human connection.
About Sun Theory

Sun Theory is a leader in the cannabis industry, with a network of
dispensaries, consumer brands, and production facilities. The company’s
mission is to enhance lives by providing premium cannabis and hemp products
that honor the plant’s rich, 5,000-year legacy of benefiting human wellness.