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A survey by CrescentCanna found that nearly four in five adults who drink cannabis-infused beverages have reduced their alcohol intake, with 21% quitting alcohol entirely. The largest demographic for these drinks is adults aged 35-54, followed by those over 55. Reasons for consumption include relaxation, avoiding hangovers, and improved sleep. The survey also indicates a cultural shift, with a leading alcohol industry group adding a THC-infused drink company to its membership and growing research on marijuana's substitution effect for alcohol.

Survey Finds Most THC Drink Users Cut Back on Alcohol

Oct 6, 2025

Source:

Kyle Jaeger

Marijuana Moment

A new survey from CrescentCanna is proving what many in the community have known for a while: cannabis is a fantastic alternative to booze. According to the data, a massive 77% of adults who enjoy THC-infused beverages have cut back on alcohol, with 21% ditching the bottle entirely. Interestingly, it’s not just the younger crowd leading this charge; adults aged 35 to 54 make up the largest group of consumers. These drinkers are choosing weed over wine to avoid hangovers, improve their sleep, and simply enjoy a cleaner way to unwind at home.

For everyday tokers, this shift is a huge win. It highlights the "substitution effect," where safe cannabis products provide the relaxation we crave without the toxic side effects of alcohol. Even the traditional alcohol industry is taking note, with major groups finally welcoming THC drink brands into the fold. This growing acceptance means more high-quality options and better accessibility for everyone. As cannabis beverages become a staple of social life, it further legitimizes our culture and offers a healthier path for those looking to balance their lifestyle.

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