The National Hispanic Cannabis Council (NHCC) expanded its leadership by appointing Susie Plascencia as co-executive director alongside Aaron Lopez. NHCC also unveiled the National Latina Cannabis Leadership Council, an initiative dedicated to advancing Latina leadership, representation, and influence within the cannabis ecosystem, with Plascencia serving as its executive director.

Susie Plascencia Named Co-Executive Director of National Hispanic Cannabis Council

Feb 9, 2026

Mg Magazine Newswire

MG Magazine

*WASHINGTON* – The National Hispanic Cannabis Council (NHCC) expanded its
leadership team with the appointment of Susie Plascencia as co-executive
director. She will serve alongside NHCC executive board member Aaron Lopez.

NHCC is dedicated to advancing Hispanic participation in the legal cannabis
industry through education, economic empowerment, and policy advocacy.

NHCC also unveiled a new initiative: the National Latina Cannabis
Leadership Council, which is dedicated to advancing Latina leadership,
representation, and influence within the cannabis ecosystem. The initiative
will advance Latina participation in policy discussions, economic
opportunity, and leadership pathways at both the state and federal levels.
Plascencia will serve as its executive director.

Plascencia is a cannabis entrepreneur, advocate, and community leader whose
work has helped redefine access, leadership, and opportunity for Latina
professionals in the cannabis space. She is the founder and chief executive
officer of organization and events platform Latinas in Cannabis.

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