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LeafLink, a cannabis wholesale platform, appointed Ashwin Raj as Chief Executive Officer on September 18. Raj brings experience from other technology and commerce platforms, including ezCater, Lyft, Amazon, and Visa. In his new role, Raj will lead LeafLink's product strategy, focusing on expanding access to modern commerce and financial tools for licensed cannabis operators and retailers.

Technology Veteran Ashwin Raj Named LeafLink CEO

Sep 18, 2025

Mg Magazine Newswire

MG Magazine



*NEW YORK* — Cannabis wholesale platform LeafLink named Ashwin Raj Chief
Executive Officer September 18.

Raj brings experience from other technology and commerce platforms. As CEO
of ezCater, he led the company’s expansion into an enterprise food
platform. At Lyft, he served as executive vice president and Head of
Ridesharing, where he played a pivotal role in steering the company through
its IPO and navigating the challenges of the pandemic. Prior to that, he
held senior leadership positions at Amazon, where he led third-party seller
services for Amazon Pay, and Visa, where he helped spearhead the company’s
growth into mobile payments and digital financial services.

In his new role, Raj will guide the next phase of LeafLink’s product
strategy. The company aims to expand access to modern commerce and
financial tools for licensed cannabis operators and retailers while helping
the cannabis industry scale.

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