A newly announced Republican candidate for governor of Wisconsin, Bill Berrien, is open to considering legalizing medical or adult-use marijuana, specifically suggesting tax funds from THC-infused drinks for corporate attraction. Governor Tony Evers (D) supports legalization and believes a Democratic trifecta in the legislature could lead to it, stopping revenue from going to neighboring Illinois. A recent poll shows 67% of Wisconsin voters support marijuana legalization, with Democrats and independents largely in favor, but a majority of Republicans still opposed to adult-use legalization. Despite Republican resistance in the legislature, some GOP leaders acknowledge the debate over medical marijuana will not go away. Past attempts at legalization have stalled, but efforts continue, with projections showing significant tax revenue from reform.

Wisconsin GOP Gubernatorial Candidate Open to Cannabis Legalization

Jul 11, 2025

Source:

Ben Adlin

Marijuana Moment

Wisconsin is currently a "cannabis island," but that could change after the 2026 governor’s race. Republican candidate Bill Berrien recently expressed openness to legalizing medical or recreational marijuana, specifically suggesting that tax revenue from THC-infused beverages could be used for business investment. This marks a notable shift, as the GOP-led legislature has historically blocked Governor Tony Evers’ repeated attempts to end prohibition. Meanwhile, a recent poll shows that 67% of Wisconsin voters—including a vast majority of Democrats and independents—are ready for a change.

This is a big deal for local tokers because it signals that even conservative candidates are beginning to acknowledge the reality of the market. Wisconsin residents currently spend over $120 million annually on legal weed in neighboring Illinois, sending millions in tax dollars across state lines. If both parties start competing on how to best implement legalization, the community wins through better access and keeping revenue within the state. Whether it's a "Democratic trifecta" or a GOP pivot, the momentum for a legal Wisconsin market is finally becoming undeniable.