Wiz Khalifa Is Bringing a Keynote and a Live Set to MJBizCon

MJBizCon is bringing some star power to its 2026 show. Wiz Khalifa is scheduled to appear at the Las Vegas trade show on December 2, where he'll do two things: talk through what it takes to build a cannabis brand, then perform a live set. The concert will take place on a new stage built into the expo floor, which means attendees can catch it without leaving the show.

For a gathering that usually revolves around panels, booths, and networking, a full concert is a change of pace. Pairing it with a keynote fits Khalifa well. He's one of music's most recognizable names and has long been tied to cannabis culture, and the conversation is aimed at the business side of that story rather than just the lifestyle. The pitch is that someone who has turned a public persona into a product has lessons worth hearing for operators, founders, and anyone trying to stand out on a crowded shelf.

The announcement was light on specifics beyond the date, the topic, and the stage location, so anyone planning to attend should watch the official schedule for exact times and any access requirements. The new stage may be the bigger story for the show itself. Putting live entertainment in the middle of the vendor hall is a smart way to keep foot traffic moving and give exhibitors a larger crowd, and it suggests organizers are treating the event as part marketplace, part experience.

If you're making the trip to Las Vegas, mark December 2 on your calendar. Whether you're there for the brand-building insights, the music, or a little of both, it's a reason to spend some extra time on the expo floor, and a sign that the industry's biggest annual gathering is still finding new ways to draw a crowd.