Wyld Joins The Conservation Alliance, Becoming First Cannabis Brand to Reach Pinnacle Status

*PORTLAND, Ore. —* Wyld, a cannabis edibles brand, has joined The
Conservation Alliance (TCA) as a Pinnacle Member and the first cannabis
brand at this level of membership. The move deepens Wyld’s commitment to
conservation, aligning its purpose-driven business model with one of the
most influential coalitions of outdoor and environmental advocates in North
America.

“Wyld is proud to have joined The Conservation Alliance, alongside brands
that have inspired our own environmental journey, to generate larger
collective impacts for the wild places that we care about and work to
protect,” said Aaron Morris, CEO and Founder of Wyld. “Creating a pathway
for profits to support environmental conservation efforts on a large scale
was my #1 goal in starting Wyld, and I’m confident that the TCA’s
expertise, advocacy and intentionality will help us do just that.”

As a Pinnacle Member, Wyld is pledging funds and advocating for the
protection of wild landscapes and biodiversity across North America. This
membership is guided by Wyld’s broader Pillars of Commitment, which define
the company’s corporate social responsibility values. One of those pillars
— Environmental Sustainability — prioritizes conservation funding,
renewable energy adoption, waste reduction and education about sustainable
practices.

Wyld joins a coalition of more than 200 companies that leverage their
revenue to drive lasting conservation impact. Through this membership, Wyld
will support grassroots organizations, policy initiatives and collective
action campaigns that protect public lands, wildlife corridors and outdoor
access for future generations.
About Wyld

Wyld is a cannabis brand that has been driving market innovation since
2016. Crafted by expert food scientists, Wyld blends real fruit juice with
cannabinoids and natural ingredients to create a collection of uplifting,
balanced and relaxing focus areas. Dedicated to creating a brand and
product that makes choosing to feel good a point of everyday pride, Wyld is
devoted to fostering a cleaner environment, empowering communities and
championing social justice. Their operations span both the U.S. and Canada,
with availability continuing to expand across the THC and CBD sectors.
About The Conservation Alliance

The Conservation Alliance harnesses the power of businesses from a wide
range of industries to protect outdoor spaces and wild places. TCA drives a
proactive agenda to protect nature utilizing strategic advocacy and
grantmaking, leveraging business influence, and building deep partnerships
with grassroots organizations and local communities to collectively deliver
high-impact conservation outcomes across North America. Learn more at
conservationalliance.com.