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Major alcohol companies and associations are increasing congressional lobbying to influence federal hemp laws, particularly concerning THC beverages, which are gaining popularity as alternatives to traditional alcohol. Disclosures from Q3 2025 show significant lobbying activity around hemp THC beverages, as Congress debates policy options, including outright bans or rigorous regulation. Key interests lobbying on cannabis issues include the alcohol industry (e.g., Bacardi, Moet Hennessy, Anheuser-Busch), government entities, non-cannabis corporations (e.g., PayPal, DoorDash), cannabis companies, and prohibitionist groups. Despite these efforts, reforms like a bipartisan marijuana banking bill and a decision on rescheduling have not yet materialized in 2025.

Alcohol Industry Ramps Up Lobbying Against Hemp THC Drinks

Oct 21, 2025

Source:

Tom Angell

Marijuana Moment

It looks like the alcohol industry is finally waking up to the fact that many of us are swapping beer for hemp-infused beverages. Recent lobbying reports show a massive surge in spending from major brands like Anheuser-Busch and Moet Hennessy as they try to influence federal laws on THC drinks. While some groups are pushing for strict bans, others want a clear regulatory path that keeps these alternatives accessible. It’s not just the booze giants either—everyone from PayPal to the ACLU is weighing in on everything from banking reform to federal rescheduling. Despite all this high-stakes talk in D.C., actual legislative progress remains frustratingly slow as we head deeper into 2025.

For regular enthusiasts, this is a clear sign that cannabis culture is becoming too big for the mainstream to ignore. While corporate involvement can be a double-edged sword, having powerful industries push for legitimate regulations could be the tipping point needed for better product availability and federal safety standards. It means your favorite hemp seltzers are here to stay, even if the "suits" are still fighting over the fine print.

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