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Dry January reflects a larger trend of US adults drinking less alcohol, with a 2025 Gallup poll showing a record low of 54 percent drinking, leading people to seek alternatives like hemp THC year-round.

Beyond Dry January: Rare Cannabinoid Company’s hemp THC is your all-season alternative to alcohol

Jan 6, 2026

Leafly Staff

Leafly



Dry January has become an annual reset for anyone rethinking how alcohol
fits into their life. The trend is part of a larger shift: only 54 percent
of US adults say they drink alcohol, a record low, according to a 2025
Gallup poll. People are choosing to drink less all year long. They want
better […]

The post Beyond Dry January: Rare Cannabinoid Company’s hemp THC is your
all-season alternative to alcohol appeared first on Leafly.

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