cbdMD taps Wade Brown to lead the team as their new CMO

Big moves are happening over at cbdMD, a name many hemp and wellness fans are already familiar with. The company just announced that Wade Brown is stepping into the driver’s seat as their new Chief Marketing Officer. If you have been keeping an eye on the wellness shelf, you know that finding reliable, high-quality hemp options relies heavily on companies having solid leadership that understands what everyday consumers actually want.

Brown isn’t new to the family either. He has been working behind the scenes with the company since early 2025, playing a massive part in steadying their lineup of products and helping navigate their recent addition of Bluebird Botanicals to the family tree. For regular consumers, this is excellent news. It means the brands you rely on for your daily wellness routines are in steady, experienced hands, paving the way for better availability and hopefully some exciting new product rollouts down the line.

Before landing this big role, Brown built up an impressive track record across various mainstream industries, from dietary supplements and beauty products to online platforms and everyday consumer goods. He knows the ins and outs of getting products from the warehouse straight to your door, whether you prefer buying online or picking them up at your local shop.

In his new position, he will be working directly with the chief executive to guide where the company goes next. He is taking over everything from creative campaigns and digital storefronts to wholesale partnerships and fresh product rollouts. When companies bring on leadership with this much diverse experience, it usually translates to a much better experience for the community—think smoother online shopping, better rewards for loyal customers, and clearer information on what you are buying. Keep your eyes peeled on their shelves, because things are about to get interesting.