Curaleaf Appoints Rahul Pinto President

*STAMFORD, Conn. —* Curaleaf Holdings Inc., a leading international
provider of consumer cannabis products, appointed Rahul Pinto to the newly
created role of president. Effective immediately, Pinto will join
Curaleaf’s leadership team and will support Chairman and CEO Boris Jordan
in executing Curaleaf’s strategy. Together, they will shepherd the business
through its next phase of growth and evolution.

Pinto brings over 20 years of U.S. and international executive leadership
in global consumer packaged goods (CPG) and retail, and has led major
business transformations at food and beverage industry giants including
Albertsons, PepsiCo, and Bacardi. Most recently, he spearheaded Albertsons’
evolution into a tech-enabled, loyalty-driven retailer, overseeing
strategic planning for Kroger’s acquisition attempt. With a foundation in
engineering and an MBA from The Wharton School, Pinto brings a rigorous,
analytical mindset and has shaped global brands through transformative
change. His experience as a world-class operator and leader in strategic
global growth, paired with his strategic expertise in CPG and retail
verticals positions him to move the company forward in its continued focus
on remaining a global cannabis leader.

“I am thrilled to join Curaleaf as president,” said pPintop. “Curaleaf has
set a standard of excellence across the U.S. and international cannabis
market, that I am eager to uphold and continue to build upon. I look
forward to bringing my expertise from CPG and retail to my role, to create
lasting value as we continue to strengthen our position. With a powerful
footprint and a strong portfolio spanning cannabis, hemp, and retail, I’m
excited to work with our team members, leadership, communities and partners
around the world to chart new territory, and to push the frontiers of
innovation.”

Several additional key leadership hires include Helen Chen, SVP of Digital;
Scott Crawford, SVP of Retail Merchandising and Marketing; and Justin
Miller, SVP of Brand Marketing. Chen possesses deep expertise in e-commerce
and digital transformation from McKinsey, PepsiCo, and most recently Pernod
Ricard USA. Crawford brings more than 20 years of experience from Baldor
Foods, FreshDirect, and Whole Foods. Miller brings two decades of
experience in building and growing iconic spirits brands at companies
including Diageo, William Grant & Sons, and Proximo. All three leaders will
report to Jordan and Pinto, and all are based in Stamford, Connecticut.

“We are proud to welcome Rahul Pinto, Helen Chen, Scott Crawford and Justin
Miller to the Curaleaf organization,” said Jordan. “Mr. Pinto is a
distinguished leader with a track record of delivering continuous
improvement and building competitive advantage for some of the world’s
leading retailers and CPG brands. With the addition of our new digital,
brand marketing, and retail merchandising leadership, we are bringing in a
wealth of talent that further positions us for continued success in today’s
dynamic environment. In partnership with our seasoned cannabis experts,
these distinguished leaders from the world’s top consumer brands will drive
forward a new era of brand-building across our premier products, nationally
recognized brands, and industry-leading retail destinations.”
About Curaleaf Holdings

Curaleaf Holdings Inc. (TSX: CURA) (OTCQX: CURLF) (“Curaleaf”) is a leading
international provider of consumer products in cannabis. The company and
its brands, including Curaleaf, Select, Grassroots, Find, Anthem, and The
Hemp Company provide service, product selection, and accessibility across
the medical and adult use markets. Curaleaf International is powered by a
strong presence in all stages of the supply chain. Its distribution network
throughout Europe, Canada and Australasia brings together pioneering
science and research with cutting-edge cultivation, extraction, and
production. Curaleaf is listed on the Toronto Stock Exchange under the
symbol CURA and trades on the OTCQX market under the symbol CURLF.