Digital Convenience Driving Dispensary Sales this Season

*NEW YORK* – Seven in ten cannabis consumers find digital tools like online
menus, kiosks, and in-store screens essential to the shopping experience,
and nearly nine in ten (86 percent) prioritize personalized recommendations
when considering which dispensaries to frequent.

That’s according to a cannabis retail survey of American consumers
conducted during October.
Green Wednesday remains a key retail moment

The survey’s findings arrived as retailers prepare for Green Wednesday,
historically the second-biggest sales day of the year after 4/20. Nearly
half (45 percent) of cannabis consumers — representing about 50 million
adults — say they plan to stock up or make special trips to dispensaries
ahead of the Thanksgiving holiday.

In 2024, data indicated average Green Wednesday dispensary sales increased
by as much as 91 percent compared to a typical Wednesday.
What consumers want from the shopping experience

The survey highlights strong demand for convenience and seamless digital
ordering:

- 75 percent of cannabis consumers want the ability to reorder with one
click.
- 72 percent want to pre-order online.
- 67 percent say delivery options are essential.
- 76 percent say a budtender’s expertise and advice directly influence
what they buy.

The results suggest dispensaries that combine AI-supported digital
workflows with knowledgeable staff may gain an edge in customer
satisfaction and loyalty.
Promotions continue to drive loyalty and larger baskets

Deals remain one of the strongest drivers of consumer behavior:

- 89 percent return to dispensaries with competitive prices.
- 86 percent say rewards programs motivate repeat visits.
- 77 percent choose dispensaries based on promotions.
- 75 percent increase basket size during sales.
- 79 percent say discounts influence when they shop.

About the survey

The cannabis retail survey, conducted online October 6–10 by Wired Research
on behalf of enterprise retail technology platform Sweed, included 955
nationally representative Americans aged at least 21. The margin of error
is +/- 3.2 percent.