EXCLUSIVE: Be$os and Legado 7 Are Building a New Cultural Lane for Latino Cannabis in California

The cannabis scene has never lacked celebrity collabs—but every once in a
while, a partnership lands that actually feels rooted in something
real. Be$os, the fast-rising Latino cannabis lifestyle brand out of Los
Angeles, recently teamed up with Legado 7, the architects of corridos
verdes music, to create a rare moment where music, culture and cannabis
align.

The collaboration, dubbed “7 Be$os,” blends limited-edition cannabis
products with a single that speaks directly to hustle, heritage and staying
connected to community. The track and accompanying video racked up more
than 200,000 streams within its first two weeks—an early signal that this
wasn’t just a cannabis drop. This is a cultural moment.
The new Be$os x Legado Jersey

On the cannabis side, the collab includes two new vapes —7 Be$os Bajo la
Luna (Indica) and 7 Be$os Bajo el Sol (Sativa)—alongside exclusive,
limited-edition merch. The vapes have already seen rapid sell-through at
more than 50 dispensaries across Northern and Southern California.

For Be$os founder Cristian Pou, the partnership goes beyond visibility or
hype.

“Legado 7 normalized cannabis through Spanish corridos and opened a new
lane for our culture,” Pou said. “Be$os was created with that same
intention—to help destigmatize cannabis in the Latino community while
honoring our roots. Para la cultura.”

Legado 7 frontman Alexander Guerra echoes that sentiment, framing the
collaboration as a shared story rather than a branding exercise: “This
partnership is about more than products,” Guerra said. “We come from the
same struggles, and we both want to show our community that cannabis
doesn’t have to be a stigma. With “7 Be$os,” we’re telling our story in a
way that feels true to us and our people.”
[image: 7 Be$os Bajo la Luna]7 Be$os Bajo la Luna

While momentum is building fast, Be$os is resisting the urge to sprint. The
brand says its focus this year is on infrastructure, alignment and doing
fewer things better—an approach that feels increasingly rare in a market
obsessed with speed. 7 Be$os is available at select California retailers
while supplies last. But culturally, the impact may stretch far beyond a
limited run—pointing to a future where Latino voices don’t just participate
in cannabis culture, but define it.

The post EXCLUSIVE: Be$os and Legado 7 Are Building a New Cultural Lane for
Latino Cannabis in California appeared first on Cannabis Now.