GTI's Round Up with RISE Program Raises $340K for Disabled Vets

Green Thumb Industries, better known as GTI, has handed a sizable donation to Disabled American Veterans. The company's Round Up with RISE program presented a contribution of more than $340,000 to the national nonprofit during a check ceremony on Nov. 5 in Erlanger, Kentucky.

RISE is GTI's retail brand, and Round Up with RISE is the company's charitable giving program tied to its stores. As the name suggests, the concept centers on rounding up as a way to turn small amounts into meaningful support for a chosen cause. When enough of those little contributions add up, the result can be a check of this size, and this one landed squarely in six figures.

Disabled American Veterans is a long-running organization that supports veterans who have been injured or disabled through their service. Veterans have also been a visible part of the broader cannabis conversation, with many advocates pointing to the community's interest in access and in better support options. A donation like this puts real dollars behind a group that serves that population.

The original announcement is brief, so specifics about how the funds will be used or how long the fundraising campaign ran weren't spelled out. What's clear is the headline figure and the setting: a public check presentation in Kentucky, marking a tangible result from a customer-driven giving effort.

Charitable programs like this are one way cannabis companies connect with the communities where they operate, and they tend to get noticed by consumers who like to see their purchases tied to something beyond the counter. In this case, the result is more than $340,000 headed to veterans' services.