IP Company Trademarks ‘Weed,’ Partners with Khalifa Kush

*LOS ANGELES —* Weed, a U.S. based IP company aimed at reshaping the global
conversation around well-being, begins its commercialization strategy
announcing its partnership with Khalifa Kush. Founded in 2015 by
multi-platinum-selling, GRAMMY and Golden Globe Award-nominated recording
artist Wiz Khalifa, Khalifa Kush has grown to become the largest celebrity
cannabis brand in the world, according to Hoodie Analytics.

DJ Saul, Khalifa Kush’s CEO, and Tim Hunkele, Khalifa Kush’s Co-Founder &
COO, will join the Board of Advisors for Weed, providing executive
advisory services as Weed plans to develop and commercialize its suite of
Weed branded well-being lifestyle products via a robust licensing strategy.

“This partnership unlocks new avenues to further destigmatize weed — at a
pivotal moment in the industry’s evolution,” said DJ Saul, CEO of Khalifa
Kush. “We’re looking forward to working with a like-minded, talented team
to continue delivering world-class products and experiences.”

“We could not be more excited about our partnership with Khalifa Kush and
their team. Launching a global well-being brand that is literally named
Weed deserves to have a partnership with the world’s best in the “weed”
business. The leadership at Khalifa Kush, along with Wiz himself, have a
longstanding reputation of excellence. We could not be more excited about
this journey together!” says Darin Phillips, CEO of Weed.

Over the past five years, the Weed team has directed millions of dollars
towards intellectual-property acquisition, product development, Web3, and
AI. Weed gained its edge by securing trademark protection for the WEED
name across health, cosmetics, food, beverages, and many other industries.
The result is a convergence of IP, advanced AI, decentralized Web3 design,
and a brand with true cross-cultural resonance.

Phillips explained that the AI model will be an absolute gamechanger, “We
have the brightest engineers in the world currently developing a
proprietary, uncensored AI model built for a casual and thoughtful
all-in-one user experience. Trained on petabytes of data, our model will
operate specific to the domain of well-being, ranging from lifestyle
content to a unique way of speaking, thinking, and being.”

By weaving technology with culture, the company recasts the word “weed” as
shorthand for happiness, contentment, and personal fulfillment. With a
500-year etymology, and 360,000 searches per month on Google alone, the
term Weed is more than cannabis; it will now represent a commitment to
complete well-being. So, no matter what the world throws at you, “Take the
High Road.”
About WEED Holdings

Founded in 2022, Weed Holdings is a global IP firm that owns the trademarks
to the word “Weed” in industry-classifications across the board. Driven by
a vision of well-being that goes beyond the surface, Weed-branded products
will be designed to support every facet of individual well-being, crafted
with intention and care to help individuals thrive in every moment. Weed
Holdings is implementing an aggressive commercialization strategy via
licensing, Web3, and AI in 2025 and beyond.

About Khalifa Kush Founded by global icon Wiz Khalifa, Khalifa Kush is a
leading cannabis, apparel and accessories brand based in Los Angeles and
Pittsburgh. Since its U.S. debut in 2015, Khalifa Kush has earned a
reputation for excellence while achieving continued growth by delivering
world-class quality and exclusive products. Powered by proprietary,
top-tier genetics, the brand offers a full lineup of flower, pre-rolls,
vapes, edibles, and concentrates. Khalifa Kush is currently available in
select markets including Arizona, California, DC, Florida, Massachusetts,
Maryland, Nevada, New Mexico, Ohio, Oregon, Pennsylvania, and Washington;
as well as Germany, Israel, and Thailand; with plans to expand into
additional markets in 2025 and beyond.