JARS Cannabis Expands Live Music Partnership with New Presence at Pine Knob and Michigan Lottery Amphitheatre

*DETROIT —* Michigan-based cannabis retailer JARS Cannabis is turning up
the volume on concert season this summer through its expanded partnership
with 313 Presents, bringing a brand presence to two of Metro Detroit’s most
iconic music venues, Pine Knob Music Theatre and Michigan Lottery
Amphitheatre at Freedom Hill.

The move reflects a growing trend of cannabis brands engaging with
mainstream spaces, offering fans new ways to connect with local brands
during the live events and cultural moments that define summer in Michigan.

At Pine Knob, JARS is reintroducing a dedicated on-site space as The Block
by JARS — a retail-style, branded area near the UWM West Entrance where
fans ages 21 and older can shop JARS-branded merchandise and learn more
about the products available at JARS’ 30 Michigan retail locations. Open
all season long, The Block by JARS offers a lifestyle-focused brand
experience beyond the traditional retail setting. The surrounding open-air
deck, operated by the venue, serves as a communal beer garden and gathering
space where guests can enjoy food and beverages before and during the show.
In compliance with venue and state regulations, cannabis sales and
consumption are strictly prohibited on site.

“Pine Knob and Michigan Lottery Amphitheatre are summer destinations for
people across Michigan. We see this as an opportunity to be more than a
retailer and be part of the experiences that bring people back year after
year,” said Raymond Abro, COO at JARS Cannabis.

The sentiment is shared by 313 Presents, who see the partnership as a
chance to enhance the fan experience.

“We are excited to expand our partnership with JARS Cannabis by welcoming
them to Pine Knob Music Theatre and increasing their visibility at Michigan
Lottery Amphitheatre,” said Howard Handler, President of 313 Presents.
“This is an innovative collaboration which will provide our guests with a
unique opportunity to learn more about the lifestyle and its brand.”

JARS is also building on its presence at Michigan Lottery Amphitheatre, now
in the second year of a three-year partnership. The venue’s general
admission lawn has been renamed the JARS Lawn, offering high-impact brand
visibility throughout the season. Additionally, fans ages 21 and older can
visit the JARS-branded pop-up tent on the main concourse for swag giveaways
and coupons redeemable at any JARS Michigan location.

“This isn’t about just showing up with a logo. It’s about building real
connections in the places our customers already go and giving them a new
way to engage with the JARS brand,” said Abro.

Beyond signage alone, the partnership brings JARS into high-traffic fan
areas at both venues, including entry points, walkways, and stage-adjacent
zones, as part of a larger effort to connect with Michigan audiences in
cultural spaces they already love. New this year at Michigan Lottery
Amphitheatre, fans will also encounter custom interactive signage
co-created by JARS, NYDAC, and Throwing Star Collective, featuring
speaker-inspired designs that celebrate the intersection of music,
cannabis, and culture.
About JARS Cannabis

JARS Cannabis is a privately held, multi-state operating cannabis retailer
with a portfolio of recreational storefronts in Arizona, Colorado,
and Michigan. Headquartered in Troy, Michigan, JARS established operations
in 2020 and has grown to 50 retail storefronts across the US, while
offering approximately 6,000 product SKUs from more than 250 emerging and
established cannabis brands of various categories and price points. As a
culturally inspired organization, JARS is on a mission to rewrite the
existing narratives that surround cannabis and seeks to empower the future
leaders of the industry while creating an inclusive environment that is
fueled by celebrating the intersection of cannabis with creativity,
community, and collaboration.
About 313 Presents

313 Presents is a live entertainment company. Inspired by the soul of
Detroit, 313 Presents promotes and produces concerts, theatrical
productions, sporting events and family shows at six world-class venues
across southeast Michigan including Little Caesars Arena, the historic Fox
Theatre featuring Proud Partner Comerica Bank, Comerica Park, Pine Knob
Music Theatre Presented by Proud Partners United Wholesale Mortgage,
Trinity Health and Ally, Meadow Brook Amphitheatre Presented by Proud
Partner Oakland University Credit Union and Michigan Lottery Amphitheatre.
Headquartered in The District Detroit, 313 Presents is a joint venture
between Ilitch Sports + Entertainment and Pistons Sports & Entertainment.