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The Consumer Brand Association (CBA), which includes corporations like Coca-Cola and Nestlé, is urging Congress to ban intoxicating hemp products by closing the "hemp loophole" in the 2018 Farm Bill, citing concerns over unregulated products, including synthesized delta-8 and delta-10 THC, and a lack of FDA oversight. This push is also backed by a coalition of state attorneys general and major alcohol industry associations. However, some lawmakers, such as Sen. Rand Paul, oppose an outright ban, arguing it would devastate the hemp industry.

Major Association Of Corporations Including Coca-Cola, Nestlé And General Mills Urge Congress To Ban Intoxicating Hemp Products

Nov 6, 2025

Kyle Jaeger

Marijuana Moment



A major trade association that counts among its members corporations such
as Coca-Cola, General Mills, Kraft Heinz and Nestlé is putting pressure on
Congress to ban intoxicating hemp products.

In a letter sent to House and Senate leadership, the Consumer Brand
Association (CBA) said it wants to see the so-called “hemp loophole” of the
2018 Farm Bill that legalized the crop closed. And to that end, the
organization backed appropriations language led by Rep. Andy Harris (R-MD)
to prohibit hemp products containing any quantifiable amount of THC.

The proliferation of intoxicating cannabinoid products—including those that
contain synthesized delta-8 and delta-10 THC, for example—have “caused
significant investigative and testing challenges, as well as unseen health
and safety impacts,” CBA said in the September letter, as first reported by
Cannabis Wire.

“This definition did not take into account the possibility for addition of
various isomers (chemical variants with similar effects) of THC, and the
possibility of intoxicating hemp-derived beverages, which can include more
THC than ever intended,” it said. “Additionally, many products are
deliberately marketed in ways that confuse consumers, featuring brightly
colored packaging, cartoon imagery, and names that mimic candy or popular
treats.”

Relatedly, CBA also advised Congress in 2022 to prevent the proliferation
of marijuana-infused copycat products that mimic their well-known brands.

“Congress did not intend to create an unregulated market for intoxicating
products that are not subject to Food and Drug Administration oversight.
Two of the most prevalent isomers of THC, Delta-8 and Delta-10, have not
had any FDA review,” the new letter says. “These products create risks for
consumers who may falsely believe that they are reviewed and regulated for
safety and purity.”

“As you consider finalizing FY 2026 appropriations, we encourage you to
close this loophole and protect consumers,” CBA said.

Notably, the retail giant Target—which recently launch a pilot program
selling hemp THC beverages at select locations in Minnesota—is also a
member of CBA. Target’s decision came just weeks after the association sent
out the letter to Congress on restricting such products from the
marketplace.

Meanwhile, a bipartisan coalition of 39 state and territory attorneys
general recently called on Congress to clarify the federal definition of
hemp and impose regulations preventing the sale of intoxicating cannabinoid
products.

A coalition of major alcohol industry associations also sent a letter to
Congress this week, throwing its weight behind the push ban intoxicating
hemp products—at least on a temporary basis before the federal government
creates a “robust regulatory framework” for the marketplace. Signatories
said they aligned with the attorneys general on their request.

Minnesota Attorney General Keith Ellison (D), who helped lead that letter
to congressional leaders last month, defended his decision amid criticism
from industry stakeholders and advocates who questioned why top prosecutors
from states that have robust regulated hemp markets such as Minnesota would
encourage the federal recriminalization of such products.

As Congress continues to navigate a path forward on funding legislation to
end an ongoing government shutdown, lawmakers are still at work attempting
to reach a deal on federal hemp laws—with one GOP senator telling Marijuana
Moment that multiple options are on the table, though it will ultimately
come down to what leadership wants.

Two GOP lawmakers—Sen. Mitch McConnell (R-KY) Harris—have pushed
aggressively for an outright ban on hemp products containing THC. But
others such as Sen. Rand Paul (R-KY) have insisted that such a policy
change would devastate the industry. And Paul said recently he’d go so far
as to hold up large-scale spending legislation if a full ban was kept intact
.

The senator also pushed back against the recent letter from the state and
territory attorneys general who implored Republican leaders to fully
prevent the marketing of intoxicating hemp products.

“Some of them came back from states that have completely legalized
marijuana, and they’re going to ban hemp? I mean, it’s just ridiculous,” he
said. “So they prefer people to use a much higher dose of THC from cannabis
than lower-dose hemp products. It doesn’t make any sense.”


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As far as legislative options go, Paul did put forward legislative language
recently to require a study and report on state regulatory models for hemp
that could inform future revisions to the federal law—rather than prohibit
sales altogether, as McConnell would have it.

In August, McConnell–who ushered in the federal legalization of hemp under
the 2018 Farm Bill–took to the Senate floor to criticize those who opposed
the ban, including Paul.

Meanwhile, Paul recently filed a standalone bill that would go in the
opposite direction of the hemp ban, proposing to triple the concentration
of THC that the crop could legally contain, while addressing multiple other
concerns the industry has expressed about federal regulations.

The senator introduced the legislation, titled the Hemp Economic
Mobilization Plan (HEMP) Act, in June. It mirrors versions he’s sponsored
over the last several sessions.

The post Major Association Of Corporations Including Coca-Cola, Nestlé And
General Mills Urge Congress To Ban Intoxicating Hemp Products appeared
first on Marijuana Moment.

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