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New Mexico is stepping up enforcement against illicit marijuana operators by hiring new officers. This comes after the state legalized recreational marijuana three years ago, leading to a boom in sales and businesses but also concerns about the proliferation of shops and a "flourishing" black market. Lawmakers passed House Bill 10 to fund the new law enforcement team, who will be tasked with investigating and bringing charges against those exploiting workers, altering drugs, or lying about product sources. Sunland Park, bordering Texas where recreational marijuana is illegal, has a high concentration of dispensaries, contributing to the state's second-highest marijuana revenue despite its small population. Governor Michelle Lujan Grisham has acknowledged issues with the state's licensing process and indicated that restrictions are forthcoming.

New Mexico Steps Up Enforcement Against Illicit Marijuana Operators With Hiring Of New Officers

Jul 1, 2025

Marijuana Moment

Marijuana Moment



*“We’ve become the mecca for ‘mota’…and we have to ask ourselves: Is that
really what we want to be?”*

*By Patrick Lohmann, Source NM*

More than three years after New Mexico legalized recreational marijuana,
the state has become a national poster-child for recreational marijuana
sales, and not in a good way, argues state Sen. Joseph Cervantes (D-Las
Cruces).

“We’ve become the mecca for ‘mota’,” Cervantes said, using a slang term for
marijuana common in New Mexico. “And we have to ask ourselves: Is that
really what we want to be?”

He and other state lawmakers on the Legislature’s interim Courts and
Criminal Justice Committee met Monday morning in Taos to discuss the
proliferation of shops across the state, as well as their hopes for a new
band of cannabis officers tasked with enforcing laws the Legislature
enacted when it legalized recreational marijuana in April 2022.

Since legalizing cannabis, New Mexico retailers have sold about $1.7
billion combined in adult-use and medical cannabis, with the help of more
than 1,600 licensed cannabis-related businesses such as retailers, testing
labs and producers, according to a presentation from state Regulation and
Licensing Department officials who spoke at the committee meeting.

While the industry is booming, high-profile examples of marijuana scofflaws
in the state prompted lawmakers this session to pass House Bill 10, which
funds the hiring and training of a new team of fully certified law
enforcement officers empowered to bring criminal charges against those they
suspect are lying about the source of the marijuana, exploiting their
workers or altering the drug.

In the coming days, the state will advertise for a police chief in charge
of the new crew of officers, according to Clay Bailey, superintendent of
the New Mexico Regulation and Licensing Division. From there, they’ll hire
up to six more officers.

“I really want seasoned people that know what they’re doing, [who have]
dealt with drugs and things, and know what they’re getting into,” Bailey
said of the new hires.

HB 10 also empowers the new officers to do more forensic accounting within
the state’s system for tracking growers from seed to sale. The new hires
free up inspectors to undertake audits to determine, for example, whether
growers are lying about where their inventory came from or if they’re
flooding the market with illegal products, Bailey said.

*40 dispensaries and one grocery store*

No limits exist in state law on the number of licenses that can be issued,
and local jurisdictions also cannot ban cannabis dispensaries from
operating, according to the Regulation and Licensing Division, though they
can control how far apart they must be. Maestas suggested lawmakers change
state law to grant control over licenses to towns and cities.

In Sunland Park, which borders Texas, where recreational marijuana is
illegal, up to 40 cannabis retailers exist, state officials said Monday.

“This is just not healthy,” said Cervantes, whose senate district includes
Sunland Park. “This is not a healthy environment for my community, for
Sunland Park to have 36 [to] 40 dispensaries, one grocery store, maybe one
liquor store.”

According to state data presented Monday, the town of less than 20,000
people has generated the second-highest amount of marijuana revenue in the
state since April 2022. Regulators have tallied more than $127 million in
recreational sales revenue from nearly 3 million transactions. Albuquerque,
the highest-earning city, has generated more than $350 million.

According to a 2024 Pew Research Center study, Oklahoma has the highest
number of marijuana dispensaries per capita in the country, with 36 per
100,000 residents. Cervantes estimated New Mexico to be about 30 per
100,000, which puts it far ahead of early marijuana adopters California and
Colorado.

A coalition of about 100 cannabis businesses in June 2023 asked the
governor to issue a pause on new licenses, saying they faced too much
competition and chaos from a “flourishing” black market.

The issue has not gone away. Several lawmakers said they want to see the
issue addressed in next year’s 30-day legislative session. Though
budget-focused, New Mexico Gov. Michelle Lujan Grisham (D) could deem the
topic germane.

“I hope you’ll ask the governor to fix what needs to be fixed,” Cervantes
told the state cannabis regulators at the meeting, “and have us do that in
the remaining administration in the 30-day session coming up.

The governor’s office did not immediately respond to a request for comment
late Monday afternoon. However, in a town hall meeting in July in Española,
the governor did acknowledge that the state needed to fix its process for
licensing, in response to a resident’s complaint about the number of
dispensaries.

“Expect the state to propose some restrictions,” the governor said, drawing
applause, saying that the licensing “didn’t roll out the way we intended
for it to roll out.”

*This story was first published by Source NM.*

Doctors Group Launches Campaign Empowering More Healthcare Professionals To
Join Drug Decriminalization Movement

*Photo courtesy of Chris Wallis // Side Pocket Images.*

The post New Mexico Steps Up Enforcement Against Illicit Marijuana
Operators With Hiring Of New Officers appeared first on Marijuana Moment.

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