New Owner Acquires BellRock Brands Portfolio

*DENVER* — MM Brands Inc., formed and funded by KEY Investment Partners,
purchased BellRock Brands Inc. out of receivership for an undisclosed sum.
The transaction secured all brand assets and provides working capital to
refocus and revitalize the brands as the United States moves toward
rescheduling cannabis under federal law.

Former Curaleaf Chief Executive Officer Joe Bayern has been named CEO for
the newly formed company.

BellRock Brands’ portfolio includes both cannabis- and hemp-infused
medicinal and adult-use products including Dixie Elixirs, Rebel Coast,
Défoncé, Mary’s Medicinals, Mary’s Nutritionals, and Mary’s Tails (for
pets). The company was placed into receivership in March 2024.

Strategically, MM Brands will operate under a brand-focused, asset-lite
model. Currently, products from the acquired portfolio are available in
eleven markets including California, Michigan, Missouri, and Maryland.

KEY Investment Partners is an asset manager with more than $50 million in
assets under management.