Study Predicts Alcohol to Continue Decline as Consumers Embrace Cannabis

According to a new study by the American beer, wine, and spirits giant
Constellation Brands, beer and liquor sales are expected to decline
significantly next year, with the normalization of cannabis playing a major
role, Rochester First reports.

Constellation estimated that alcohol sales will continue their years-long
decline in 2026, with beer sales projected to drop by $185 million and wine
and spirits anticipated to drop by $253 million, the report said.

The report suggested the decline is largely due to more people choosing to
forgo alcohol consumption and the continued normalization of cannabis in
society, which many people use in place of alcohol. Additionally, more
people are convinced that even moderate alcohol consumption is bad for
their health.

Constellation has invested billions in the cannabis space and owns a nearly
40% minority stake in Canopy Growth Corp, a publicly traded cannabis firm
based in Canada.

Meanwhile, a recent survey of 1,066 consumers by the THC beverage company
Crescent Canna found that 77% of respondents said they’ve reduced their
alcohol consumption since starting to use infused beverages, Marijuana
Moment reports. Another 21% said they have quit drinking alcohol altogether.