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A survey by cannabis brand Jaunty found that edibles are the most popular cannabis product among New York consumers (40%), followed by vape products (21.8%) and flower (17%). Price was the leading factor in purchasing decisions (28.4%), followed by product effects (26.9%) and convenience (23%). Most consumers want economically priced, approachable options that taste great with predictable effects. While respondents were split on understanding concentrate types, a majority (43.2%) believe cannabis brands are transparent. Despite this trust, 38.2% assume products are free of harmful additives, and 37.6% trust products in dispensaries are thoroughly tested. The survey included 500 adults, with 60% identifying as frequent cannabis consumers.

Survey Finds Edibles Are the Most Popular Cannabis Products in New York  

Jul 17, 2025

TG Branfalt

Ganjapreneur



Edibles are the most popular product among New York cannabis consumers,
according to a survey commissioned by cannabis brand Jaunty, which found
40% of respondents said they consumed edible products more than vape
products (21.8%) and flower (17%).

The survey also found that price was the leading factor in consumer
purchasing decisions, with 28.4% of respondents saying product cost was the
biggest influence of what they purchased, followed by product effects
(26.9%) and convenience (23%).

In a statement, Jaunty co-founder and CEO Nicolas Guarino called the survey
“especially illuminating.”

“It’s clear that most New York consumers want economically priced,
approachable options that taste great with predictable effects.” — Guarino
in a statement

Respondents were nearly split on whether they understood the differences
between concentrate types (distillate, live resin, and live rosin), with
35.2% saying they were confident in their knowledge, 30% saying they have a
basic understanding, and 33.8% saying they were unsure of the differences.

Most respondents (43.2%) said they believe cannabis brands are
“transparent” about what is in their products and “clearly label
ingredients and sourcing,” while 31.4% said labeling is “inconsistent or
unclear,” and 13.8% said most brands lack transparency.

Despite the apparent trust in products, a majority of respondents (38.2%)
said they assume cannabis products sold in the state are free of harmful
additives and contaminants, with 37.6% saying the trusted that products
sold in dispensaries are “thoroughly tested,” 13.8% worried about potential
contaminants, and 10.4% wary of safety of products in general.

In all, 60% of the respondents identified as frequent cannabis consumers –
consuming multiple times per week. The survey was conducted by SurveyMonkey
and included 500 adults.

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