This Sneaker Is So Right Now

Tech company Weedmaps is a connector at its core, best known for helping
consumers find and order from dispensaries carrying their favorite cannabis
products. But that theme of connection extends far past the screens, as
Weedmaps moves from traditional to experiential marketing, building
authentic moments rooted in the creativity and spirit of the cannabis
community. Their 2025 collab with premier sneaker designer Ceeze is just
one example of how the tech platform continues to find memorable,
made-you-look ways to drive their mission forward.

“Sneakers have long served as a canvas for cultural storytelling,
especially across art, streetwear and music—spaces where Weedmaps naturally
lives,” says Jonathan “JJ” Jones, Weedmaps’ senior vice president of
markets and culture. “Through this collaboration, we were able to highlight
how cannabis inspires creativity while showcasing the diverse voices and
artists that shape the culture. It also created a physical, limited-edition
artifact that fans could connect with—something that doesn’t happen often
in the cannabis space.”

The limited-edition sneakers, called the 420 1s, were released ahead of the
4/20 holiday and include detailed stitching that represents the evolution
of cannabis legalization, paying homage to those who fought so hard for it.
Hidden coordinates on select pairs mark the birthplace of San Francisco’s
Cannabis Buyers Club, the first medical dispensary that helped push Prop
215 into law in 1996. The California cannabis warning symbol, introduced in
2018, is stamped on the heel and Weedmaps’ logo is featured on a custom
woven tongue, marking the brand’s own spot on the cannabis timeline as
pioneers in consumer access since 2008—the height of the fight for cannabis.

The Ceeze collab set the creative tone for Weedmaps’ entire 2025 cultural
marketing campaign and into 2026, as they offer more elevated ways for
people to connect with cannabis culture beyond the retail experience and
into the realms of lifestyle, art and music. In Jones’ words, “Each
activation reinforces our mission to celebrate cannabis as part of everyday
culture.”

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