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Vee the Traveling Cannabis Writer Unveils First Book in Cannabis Legacy Series
Oct 24, 2025
Source:
Ganjapreneur
Ganjapreneur
Acclaimed cannabis journalist and documentarian Veronica “Vee” Castillo has
released the first installment of her series *The Traveling Cannabis
Writer’s Guide to America’s Hidden Gems.* Part 1 of the series, dubbed *The
30,000-Foot View*, is an impactful collection of notes from the road
bringing together more than six years of on-the-ground reporting from
across the United States, and highlighting the voices, businesses, and
cultural movements often overlooked by mainstream media coverage.
Castillo has built a reputation as one of the most trusted grassroots
storytellers in cannabis media. Through 200+ published articles across more
than 20 publications, she has documented the cannabis movement not from
behind a desk, but face-to-face with craft cultivators, equity
entrepreneurs, reform advocates, and plant medicine practitioners operating
within the legacy of prohibition. From small farming towns to inner-city
collectives, Castillo’s work places community and lived experience at the
center of the cannabis narrative.
*About the Book*
Part memoir, part documentary journalism, and part social history, *The
30,000-Foot View* explores:
- *The origins of a journey* — Castillo’s decision to leave her home in
Ohio in 2018 and travel the country to learn about plant medicine after
cannabis helped her overcome debilitating migraines.
- *Women shaping cannabis innovation* — Insightful profiles of
women—primarily Black, Brown, and Latina entrepreneurs—building
purpose-driven brands in a system not built for them.
- *Culture and connection* — A rare look at cannabis’ cultural roots
across Puerto Rico, Florida, Chicago, and beyond, where food, music,
tradition, and plant medicine intersect.
- *Advocacy on tour* — Behind-the-scenes documentation of educational,
business, and policy tours that connected grassroots operators and advanced
equity conversations nationwide.
- *The economics of survival* — A frank examination of taxes,
regulation, and the true cost of building an equitable cannabis industry
under ongoing systemic pressure.
*A Record of Cannabis Progress, as Shared by the People in It*
With state-level drug policy reforms sweeping the country and consolidation
reshaping the cannabis business landscape, Castillo believes it is urgent
to preserve the legacy of the movement before it becomes distorted.
“Corporate cannabis didn’t build this industry,” Castillo writes.
“Communities did. Healers did. Freedom fighters did. Farmers did. People
harmed by the War on Drugs did. These are their stories, and they deserve
permanence.”
In contrast to most cannabis industry analysis available in book form,
Castillo’s work is lived, personal, and fiercely human. She brings readers
into farms, family kitchens, hemp mansions, trap-adjacent clinics,
cross-country tour vans, and policy meetings alike. *The 30,000 Foot View*
is a historical archive in motion and a rallying call for equity-centered
growth in cannabis.
*Availability*
*The 30,000 Foot View *is now available on Kindle. For media inquiries,
partnership opportunities, and speaking engagements, please reach out to:
Veetravelingvegcannawriter@gmail.com







